{"product_id":"the-fashion-designer-survival-guide-revised-and-expanded-edition-start-and-run-your-own-fashion-business","title":"The Fashion Designer Survival Guide, Revised and Expanded Edition : Start and Run Your Own Fashion Business","description":"\u003cp\u003eMary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.\u003cbr\u003e\u003cbr\u003e                     With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).\u003cbr\u003e\u003cbr\u003e                    The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:\u003cbr\u003e\u003cbr\u003e                    How to create a viable business plan\u003cbr\u003e                    Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity\u003cbr\u003e                    The best sources for fabric and materials\u003cbr\u003e                    Navigating the pitfalls of production both at home and abroad\u003cbr\u003e                    Marketing, branding, and getting the product into the stores and into the customer's closets\u003cbr\u003e                    Romancing the press, dressing celebrities, and creative publicity techniques\u003cbr\u003e                    Producing a runway show that will get results\u003c\/p\u003e\u003cbr\u003eAuthor: Mary Gehlhar\u003cbr\u003eFormat: Paperback\u003cbr\u003eEdition: Revised\u003cbr\u003eNumber of Pages: 304\u003cbr\u003ePublisher: Kaplan Aec Education\u003cbr\u003ePublication Date: 17 Jan 2019\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39320230133841,"sku":"HD9940.A2","price":7.72,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39320230166609,"sku":"HD9940.A2","price":6.18,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39421361258577,"sku":"HD9940.A2","price":5.56,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39320230199377,"sku":"HD9940.A2","price":4.94,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9781427797100.jpg?v=1717794448","url":"https:\/\/thryft.sbs\/products\/the-fashion-designer-survival-guide-revised-and-expanded-edition-start-and-run-your-own-fashion-business","provider":"Thryft","version":"1.0","type":"link"}