{"product_id":"the-financial-times-essential-guide-to-writing-a-business-plan-how-to-win-backing-to-start-up-or-grow-your-business-financial-times-essential-guides","title":"The Financial Times Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business","description":"Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed. FT Essential Guides: The know-how you need to get the results you want.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":51346945245465,"sku":"HD30.28.E83 2011","price":15.9,"currency_code":"SGD","in_stock":true},{"title":"Very Good","offer_id":51346945278233,"sku":"HD30.28.E83 2011","price":13.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":51346945311001,"sku":"HD30.28.E83 2011","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":51346945343769,"sku":"HD30.28.E83 2011","price":11.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/12894036.jpg?v=1757939896","url":"https:\/\/thryft.sbs\/products\/the-financial-times-essential-guide-to-writing-a-business-plan-how-to-win-backing-to-start-up-or-grow-your-business-financial-times-essential-guides","provider":"Thryft","version":"1.0","type":"link"}