{"product_id":"the-growth-drivers-the-definitive-guide-to-transforming-marketing-capabilities","title":"The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities","description":"The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":49908754841881,"sku":"HF5415.127.B57 2011","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":49908754874649,"sku":"HF5415.127.B57 2011","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":49908754907417,"sku":"HF5415.127.B57 2011","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":49908754940185,"sku":"HF5415.127.B57 2011","price":5.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/13315373.jpg?v=1730983606","url":"https:\/\/thryft.sbs\/products\/the-growth-drivers-the-definitive-guide-to-transforming-marketing-capabilities","provider":"Thryft","version":"1.0","type":"link"}