{"product_id":"the-membership-economy-find-your-superusers-master-the-forever-transaction-and-build-recurring-revenue","title":"The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue","description":"If you’ve ever used ZipCar, Amazon Prime, Spotify, Netflix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, Twitter – you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. \"The Membership Economy\" argues that we are now moving away from ownership, but we still want the benefits that come with access. It spares people from the duties of ownership, provides a feeling of commonality and affiliation, and offers the opportunity to create a “forever customer” who remains loyal and participatory. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes. Ultimately, it provides the cachet of belonging.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":49595160920345,"sku":"X17464","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":49595160953113,"sku":"X17464","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":49595160985881,"sku":"X17464","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":49595161018649,"sku":"X17464","price":4.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/22573915_494c2468-9efe-46e8-9aaa-dbd1bcb357d5.jpg?v=1725716650","url":"https:\/\/thryft.sbs\/products\/the-membership-economy-find-your-superusers-master-the-forever-transaction-and-build-recurring-revenue","provider":"Thryft","version":"1.0","type":"link"}