{"product_id":"the-myths-of-innovation","title":"The Myths of Innovation","description":"How do we know if a hot new technology will succeed or fail? Most of us, even experts, get it wrong all the time. We depend more than we realize on wishful thinking and romanticized ideas of history. In this fascinating book, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations -- truths people can easily apply to the challenges of today. Through his entertaining and insightful explanations of the inherent patterns in how Einstein discovered E=mc2 or Tim Berners-Lee developed the idea of the World Wide Web, you will see how to develop existing knowledge into new innovations. Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite its lack of substance. Through Berkun's extensive research into the truth about innovations in technology, business, and science, you’ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did -- and what you need to do to be an innovator yourself.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":51596473172249,"sku":"T173.8.B457 2007","price":23.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":51596473205017,"sku":"T173.8.B457 2007","price":19.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":51596473237785,"sku":"T173.8.B457 2007","price":17.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":51596473270553,"sku":"T173.8.B457 2007","price":16.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/723074.jpg?v=1763450215","url":"https:\/\/thryft.sbs\/products\/the-myths-of-innovation","provider":"Thryft","version":"1.0","type":"link"}