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The New Business Road Test - What Entrepreneurs And Executives Should Do Before Writing A Business Plan

John W. Mullins

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The New Business Road Test - What Entrepreneurs And Executives Should Do Before Writing A Business Plan

by John W. Mullins
Save up to 30%
The New Business Road Test - What Entrepreneurs And Executives Should Do Before Writing A Business Plan - Thryft
The New Business Road Test - What Entrepreneurs And Executives Should Do Before Writing A Business Plan - Thryft

Assess your business idea’s viability with confidence.

Recommendation: The New Business Road Test provides readers with realistic information on what it takes to start and sustain a new business. Using real-life examples from successful and unsuccessful entrepreneurs, the book highlights the importance of analyzing and testing business ideas before investing significant resources. The seven domains model provides readers with a clear framework to help them understand what makes an opportunity compelling, while an industry analysis checklist assists users in evaluating trends and potential competition. In short, this book is recommended for anyone considering starting a new business, as well as executives looking to assess new product ideas.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The New Business Road Test - What Entrepreneurs And Executives Should Do Before Writing A Business Plan

by John W. Mullins
Save up to 30%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780273732792
Author: John W. Mullins
Publisher: Ft Pr
Date of Publication: 2010-01-01
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 3.97
(rated by 5804 readers)

Description

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.
 

Assess your business idea’s viability with confidence.

Recommendation: The New Business Road Test provides readers with realistic information on what it takes to start and sustain a new business. Using real-life examples from successful and unsuccessful entrepreneurs, the book highlights the importance of analyzing and testing business ideas before investing significant resources. The seven domains model provides readers with a clear framework to help them understand what makes an opportunity compelling, while an industry analysis checklist assists users in evaluating trends and potential competition. In short, this book is recommended for anyone considering starting a new business, as well as executives looking to assess new product ideas.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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