{"product_id":"the-new-organizational-wealth-managing-measuring-knowledge-based-assets-1","title":"The New Organizational Wealth: Managing \u0026 Measuring Knowledge-Based Assets","description":"New strategies for business success based on shifting the focus from information to knowledge. Fifty percent of the fastest-growing companies in the U.S. can be described as \"knowledge companies\"—those that employ highly skilled, highly educated people who sell their knowledge rather than products. This book provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation. Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms. Few of today's companies improve performance through knowledge or learning because few managers understand how to make a business of knowledge. They focus on explicit knowledge—information—instead of implicit human knowledge. This ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies and knowledge-focused strategies. Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper. In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":49756819685657,"sku":"HD53.S893 1997","price":14.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":49756819718425,"sku":"HD53.S893 1997","price":10.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":49756819751193,"sku":"HD53.S893 1997","price":9.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":49756819783961,"sku":"HD53.S893 1997","price":8.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/878142_f55e0b94-aa0d-4606-8e1b-52098bf28b87.jpg?v=1728014285","url":"https:\/\/thryft.sbs\/products\/the-new-organizational-wealth-managing-measuring-knowledge-based-assets-1","provider":"Thryft","version":"1.0","type":"link"}