{"product_id":"the-new-rules-of-marketing-pr-how-to-use-social-media-online-video-mobile-applications-blogs-news-releases-viral-marketing-to-reach-buyers-directly","title":"The New Rules of Marketing \u0026 PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, \u0026 Viral Marketing to Reach Buyers Directly","description":"David Meerman Scott's marketing bible has become a modern business classic. This book sits on the shelf of many ambitious, forward-thinking marketers and publicists. Marketing communications have changed; creative ad copy is no longer enough. The New Rules of Marketing and PR offers a practical, step-by-step plan for using the Internet to communicate with buyers directly, raise online visibility, and increase sales. It’s about getting the right message to the right people at the right time—often at a fraction of the cost of a big-budget advertising campaign. This edition is updated.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":50621705978137,"sku":"HF5415.1265","price":12.69,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":50621706010905,"sku":"HF5415.1265","price":10.79,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":50621706043673,"sku":"HF5415.1265","price":9.71,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":50621706076441,"sku":"HF5415.1265","price":9.17,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/10666707_f33b69db-9f60-4802-86fe-b2da50c5edf9.jpg?v=1765299733","url":"https:\/\/thryft.sbs\/products\/the-new-rules-of-marketing-pr-how-to-use-social-media-online-video-mobile-applications-blogs-news-releases-viral-marketing-to-reach-buyers-directly","provider":"Thryft","version":"1.0","type":"link"}