{"product_id":"the-new-successful-large-account-management-how-to-hold-onto-your-most-important-customers-and-turn-them-into-long-term-assets","title":"The New Successful Large Account Management - How To Hold Onto Your Most Important Customers And Turn Them Into Long-Term Assets","description":"\u003cp\u003e\"With limited resources and increasing competition, managing strategic\u003cbr\u003eaccounts requires a focused strategy, plan, and process. Developed\u003cbr\u003ecollaboratively with world-class sales forces, the Large Account Management\u003cbr\u003eProcess provides an enduring framework for protecting and growing your most\u003cbr\u003eimportant customer relationships.\"- Damon Jones, COO, Miller Heiman,\u003cbr\u003eInc.\"The Large Account Management Process has implemented a discipline that\u003cbr\u003eallows people to work together and communicate, setting strategies and\u003cbr\u003esales goals that benefit both our customers and our own company.\"- Joseph L\u003cbr\u003eCash, senior vice president of sales, Equifax Corporation\"Miller Heiman's\u003cbr\u003eLarge Account Management Process delivers a disciplined process for\u003cbr\u003egathering the information required to really understand the trends\u003cbr\u003eimpacting our largest clients. This critical information defines the\u003cbr\u003estrategies that provide long-term customer value and drive consistently\u003cbr\u003esuperior business results.\"- Paul Wichman, vice president and senior\u003cbr\u003edivision sales manager, Schwab Institution'The New Successful Large Account\u003cbr\u003eManagement' now in its third edition, is thoroughly revised and updated and\u003cbr\u003etakes into consideration recent changes in the industry. This hard-hitting\u003cbr\u003eand no-nonsense book advises you how to best manage your most important\u003cbr\u003ebusiness accounts. The authors of the best-selling books The New Strategic\u003cbr\u003eSelling and The New Conceptual Selling provide comprehensive and practical\u003cbr\u003elessons that will help you to protect and improve your most crucial\u003cbr\u003ecustomer relationships. By following their clearly definied and dynamic\u003cbr\u003eapproach to the account planning process, you will learn how to devise a\u003cbr\u003estrategic action plan to manage your key accounts; manage them effectively\u003cbr\u003eand profitably; build long term client relationships; climb ahead of\u003cbr\u003ecompetitors and move your relationship up the buy-sell hierarchy. Whatever\u003cbr\u003ebusiness you're in, this excellent book shows you how to protect those\u003cbr\u003ecrucial accounts that you can't afford to lose.\u003c\/p\u003e\u003cbr\u003eAuthors: Robert B. Miller, Stephen E. Heiman, Tad Tuleja\u003cbr\u003ePublisher: Kogan Page Publishers\u003cbr\u003ePublication Date: 2006\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47095912136985,"sku":"HF5415.1263","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":47095912169753,"sku":"HF5415.1263","price":3.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":47095912202521,"sku":"HF5415.1263","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":47095912235289,"sku":"HF5415.1263","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/content_a65d8e39-1b57-485e-b272-04a240879211.jpg?v=1717708063","url":"https:\/\/thryft.sbs\/products\/the-new-successful-large-account-management-how-to-hold-onto-your-most-important-customers-and-turn-them-into-long-term-assets","provider":"Thryft","version":"1.0","type":"link"}