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The Publicity Handbook, New Edition

Andrew Carothers, David R. Yale

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The Publicity Handbook, New Edition

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Publicity Handbook, New Edition

Regular price Save up to 57%
Unit price
per
Compare to estimated retail price: S$43.60  
Condition guide
ISBN: 9780844232423
Publisher: McGraw Hill
Date of Publication: 2001-05-04
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.56
(rated by 18 readers)

Description

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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