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The Rise of the Creative Class : And How it's Transforming Work, Leisure, Community and Everyday Life

Richard Florida

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The Rise of the Creative Class : And How it's Transforming Work, Leisure, Community and Everyday Life

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Creativity is key to the future economy.

"The Rise of the Creative Class" by Richard Florida is a must-read for those curious about the growing role of creativity in our economy. The author skillfully weaves storytelling with masses of updated research to explain how the rise of the Creative Class and their values and tastes are changing our society. Florida's insights into how these shifts impact our personal relationships, work, and leisure will leave readers with a fresh perspective on the future of our cities and workplaces.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Rise of the Creative Class : And How it's Transforming Work, Leisure, Community and Everyday Life

Regular price
Unit price
per
Compare to estimated retail price: S$22.54  
Condition guide
ISBN: 9780465024773
Author: Richard Florida
Publisher: Basic Books
Date of Publication: 2004-01-01
Format: Paperback
Related Collections: Sociology, Business, Economics
Goodreads rating: 3.68
(rated by 2663 readers)

Description

The Washington Monthly 2002 Annual Political Book Award Winner The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
 

Creativity is key to the future economy.

"The Rise of the Creative Class" by Richard Florida is a must-read for those curious about the growing role of creativity in our economy. The author skillfully weaves storytelling with masses of updated research to explain how the rise of the Creative Class and their values and tastes are changing our society. Florida's insights into how these shifts impact our personal relationships, work, and leisure will leave readers with a fresh perspective on the future of our cities and workplaces.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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