{"product_id":"the-risk-factor-why-every-organization-needs-big-bets-bold-characters-and-the-occasional-spectacular-failure","title":"The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters, and the Occasional Spectacular Failure","description":"Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results—even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":50696315306265,"sku":"HB615.P487 2014","price":11.9,"currency_code":"SGD","in_stock":true},{"title":"Very Good","offer_id":50696315339033,"sku":"HB615.P487 2014","price":9.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":50696315371801,"sku":"HB615.P487 2014","price":8.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":50696315404569,"sku":"HB615.P487 2014","price":8.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/20696008.jpg?v=1745326098","url":"https:\/\/thryft.sbs\/products\/the-risk-factor-why-every-organization-needs-big-bets-bold-characters-and-the-occasional-spectacular-failure","provider":"Thryft","version":"1.0","type":"link"}