Think Public Relations

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Think Public Relations

Regular price
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ISBN: 9780205857258
Publisher: Pearson
Date of Publication: 2012-07-29
Format: Paperback
Related Collections: Business, Communication
Related Topics: Communication, Public Relations
Goodreads rating: 3.65
(rated by 46 readers)

Description

-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how:Improve Critical Thinking--Questions and cases throughout the text encourage students to think critically about public relations topics.Engage Students--An appealing visual design and real-world applications engage students in the material.Apply Ethics-- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.