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This is Service Design Thinking - Basics, Tools, Cases

by Marc Stickdorn, Jakob Schneider
Compare to estimated retail price: S$50.13  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

This is Service Design Thinking - Basics, Tools, Cases - Thryft
This is Service Design Thinking - Basics, Tools, Cases - Thryft

Design services with outstanding customer experience.

Recommendation: This book is perfect for anyone interested in creating a service that stands out from the rest. Through real-life case studies and practical tools, the authors offer insights into the principles of service design thinking. The "Customer Journey Canvas" is a valuable resource for anyone looking to evaluate or design their own service.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

This is Service Design Thinking - Basics, Tools, Cases

by Marc Stickdorn, Jakob Schneider
Compare to estimated retail price: S$50.13  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781118156308
Authors: Marc Stickdorn, Jakob Schneider
Publisher: Wiley
Date of Publication: 2012-01-11
Format: Paperback
Related Collections: Business
Related Topics: Technology, Entrepreneurship, Management
Goodreads rating: 4.0
(rated by 1870 readers)

Description

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.
 

Design services with outstanding customer experience.

Recommendation: This book is perfect for anyone interested in creating a service that stands out from the rest. Through real-life case studies and practical tools, the authors offer insights into the principles of service design thinking. The "Customer Journey Canvas" is a valuable resource for anyone looking to evaluate or design their own service.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.