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Total Global Strategy

by George S. Yip
$11.90
Compare to estimated retail price: S$85.00  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Total Global Strategy
Total Global Strategy

Smart guide to winning in global markets

This is a strong pick if you want business strategy that feels practical rather than abstract. It makes the messy challenge of globalization much clearer, especially for understanding how multinational companies balance local needs with global scale. Readers often like it because it blends academic credibility with real-world examples, so it feels useful for both study and actual strategic thinking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Total Global Strategy

by George S. Yip
$11.90
Compare to estimated retail price: S$85.00  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780132374729
Author: George S. Yip
Publisher: Pearson/Education
Date of Publication: 2011-09-01
Format: Paperback
Related Collections: Economics, Sociology, Personal Development, Business
Related Topics: Leadership, Economics, Finance, Business, Sociology, Technology, Productivity, Management, Society
Goodreads rating: 3.5
(rated by 18 readers)

Description

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies - how to deal with globalization and the resulting need for globally integrated strategies. The third edition - in addition to featuring new coauthor Tomas Hult - presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
 

Smart guide to winning in global markets

This is a strong pick if you want business strategy that feels practical rather than abstract. It makes the messy challenge of globalization much clearer, especially for understanding how multinational companies balance local needs with global scale. Readers often like it because it blends academic credibility with real-world examples, so it feels useful for both study and actual strategic thinking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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