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Total Global Strategy - Managing For Worldwide Competitive Advantage

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Globalize your business strategy for worldwide success.

This book is a must-read for any business owner or manager looking to take their company to the global stage. It provides a systematic framework for evaluating and implementing a successful global strategy. With a focus on business-level strategies, it offers practical guidance on how to navigate the complexities of the global market and achieve a competitive advantage on a worldwide scale. By understanding the interaction between industry globalization drivers and the appropriate global strategy response, this book will help you unlock the potential of your business and thrive in the global economy. Get ready to take your business to new heights!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Total Global Strategy - Managing For Worldwide Competitive Advantage

Regular price Save up to 61%
Unit price
per
Compare to estimated retail price: S$80.40  
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ISBN: 9780131244887
Authors: George S. Yip
Publisher: Prentice Hall
Date of Publication: 1994-10-05
Format: Paperback
Related Collections: Personal Development, Economics, Business
Goodreads rating: 3.53
(rated by 17 readers)

Description

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.
 

Globalize your business strategy for worldwide success.

This book is a must-read for any business owner or manager looking to take their company to the global stage. It provides a systematic framework for evaluating and implementing a successful global strategy. With a focus on business-level strategies, it offers practical guidance on how to navigate the complexities of the global market and achieve a competitive advantage on a worldwide scale. By understanding the interaction between industry globalization drivers and the appropriate global strategy response, this book will help you unlock the potential of your business and thrive in the global economy. Get ready to take your business to new heights!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.