{"product_id":"twitter-power-how-to-dominate-your-market-one-tweet-at-a-time","title":"Twitter Power: How to Dominate Your Market One Tweet at a Time","description":"Get the business leader's guide to using Twitter to gain a competitive advantage. Since 2006, forward-thinking companies such as Apple, JetBlue, Whole Foods, and GM have seen the benefits of leveraging Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing people to connect in real time via short messages called tweets that can be received on the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have built teams dedicated to responding to consumer tweets about their brand. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses how to integrate Twitter into existing marketing strategies to build a loyal following, expand awareness for their product or service, and handle negative publicity. The book presents case studies of companies at the forefront of the Twitter movement to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":51698885394713,"sku":"HF5415.1265.C646 2009","price":11.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":51698885427481,"sku":"HF5415.1265.C646 2009","price":9.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":51698885460249,"sku":"HF5415.1265.C646 2009","price":8.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":51698885493017,"sku":"HF5415.1265.C646 2009","price":8.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/5804399.jpg?v=1764216302","url":"https:\/\/thryft.sbs\/products\/twitter-power-how-to-dominate-your-market-one-tweet-at-a-time","provider":"Thryft","version":"1.0","type":"link"}