{"product_id":"upside-down-marketing-turning-your-ex-customers-into-your-best-customers","title":"Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers","description":"\u003cp\u003eA bestselling author unlocks an often overlooked sales and profit opportunity--winning back ex-customers. Walther shows how to reach people whose buying activity has tapered off or stopped--and convert them into the company's best customers. Each chapter contains practical tips and an action plan that readers can apply in their own situation.\u003c\/p\u003e\u003cbr\u003eAuthor: George R. Walther\u003cbr\u003ePublisher: McGraw-Hill Companies\u003cbr\u003ePublication Date: 1994\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47626134257945,"sku":"HF5415.13.W255 1994","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":47626134290713,"sku":"HF5415.13.W255 1994","price":10.32,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":47626134323481,"sku":"HF5415.13.W255 1994","price":9.29,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":47626134356249,"sku":"HF5415.13.W255 1994","price":8.26,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/3375091.jpg?v=1717694815","url":"https:\/\/thryft.sbs\/products\/upside-down-marketing-turning-your-ex-customers-into-your-best-customers","provider":"Thryft","version":"1.0","type":"link"}