Visual Culture

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Unlock the secrets of visual images

This book could be a good read for anyone who wants to learn how to interpret and analyze the visual texts that surround us in our visually-driven world. You'll discover how to navigate through different theoretical approaches to visual analysis and gain insights into the complex relationship between visual culture and reality. With over fifty illustrations, including color images, and new sections on powerful, fear-inducing, and seductive images, along with video games, this edition offers a comprehensive exploration of visual culture. Written in an engaging style, Visual Culture is the perfect introduction for students and anyone interested in understanding the meaning behind visual images.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Visual Culture

Regular price
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per
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ISBN: 9781509518784
Publisher: Polity
Date of Publication: 2019-02-26
Format: Paperback
Related Collections: Art
Related Topics:
Goodreads rating: 3.84
(rated by 85 readers)

Description

This is a book about how to read visual from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images,  Visual Culture  teaches readers how to interpret visual texts with their own eyes. While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis. The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading. Written in a clear, lively and engaging style,  Visual Culture  continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.
 

Unlock the secrets of visual images

This book could be a good read for anyone who wants to learn how to interpret and analyze the visual texts that surround us in our visually-driven world. You'll discover how to navigate through different theoretical approaches to visual analysis and gain insights into the complex relationship between visual culture and reality. With over fifty illustrations, including color images, and new sections on powerful, fear-inducing, and seductive images, along with video games, this edition offers a comprehensive exploration of visual culture. Written in an engaging style, Visual Culture is the perfect introduction for students and anyone interested in understanding the meaning behind visual images.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.