{"product_id":"what-clients-love","title":"What Clients Love","description":"Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39524498079825,"sku":"HF5415","price":4.65,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39524498112593,"sku":"HF5415","price":3.72,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39524498145361,"sku":"HF5415","price":3.35,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39524498178129,"sku":"HF5415","price":2.98,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/142752.jpg?v=1717773528","url":"https:\/\/thryft.sbs\/products\/what-clients-love","provider":"Thryft","version":"1.0","type":"link"}