{"product_id":"why-killer-products-dont-sell-how-to-run-your-company-to-a-new-set-of-rules","title":"Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules","description":"Coming from conversations with executive teams of technology companies, venture capitalists, and M\u0026amp;A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First, the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":50472218231065,"sku":"HF5438.4.G68 2008","price":19.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":50472218263833,"sku":"HF5438.4.G68 2008","price":18.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":50472218296601,"sku":"HF5438.4.G68 2008","price":16.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":50472218329369,"sku":"HF5438.4.G68 2008","price":14.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/6093165.jpg?v=1740833331","url":"https:\/\/thryft.sbs\/products\/why-killer-products-dont-sell-how-to-run-your-company-to-a-new-set-of-rules","provider":"Thryft","version":"1.0","type":"link"}