Business Books
Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.
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Shep Hyken
|
Greenleaf
Book
Group
Press
Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet
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Goodreads rating: 3.96
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Dive into this book if you're passionate about elevating the way customers perceive your business. It's a treasure trove of practical advice, providing you with 52 straightforward strategies to ensure your service is not just good, but unforgettable. It's for anyone looking to not just satisfy, but truly amaze their clientele.
Jeffrey J. Fox
|
Hachette
Books
How to Become a Rainmaker: The People Who Get and Keep Customers
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Goodreads rating: 3.88
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This book is perfect for anyone interested in sales. It provides counterintuitive advice and practical tips to win over customers. It teaches readers how to stand out in their field and rise above the competition. It is a must-read for CEOs and anyone eager to succeed in sales.
Jimmy Wales, Andrew Lih |
Hyperion
The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia
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Goodreads rating: 3.79
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If you're fascinated by the power of collective intelligence and open-source platforms, "The Wikipedia Revolution" is a must-read. It dives into the origins and evolution of a site you likely use every day, offering an insider's perspective on how a group of volunteers built the world's most extensive encyclopedia. The stories behind the site's creation and growth will inspire you about the potential of collaboration and the Internet's democratizing power.
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If you're navigating today's complex professional landscape, "The Leader in You" could be your compass. Adapting timeless Dale Carnegie principles to the challenges of the '90s and beyond, it's a read that feels both classic and prescient. It addresses real-world concerns like downsizing and fierce competition, offering strategies to boost your own and your team's confidence and motivation. This book could be the career ally you didn't know you needed.
Tom Standage
|
Berkley
Trade
The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's Online Pioneers
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Goodreads rating: 3.95
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If you're fascinated by how today's hyper-connected world came to be, "The Victorian Internet" is an engaging tale that will deepen your appreciation for modern technology. Tom Standage offers a surprisingly relatable historical account that makes you reconsider your own use of technology by revealing the telegraph's transformative role in society – very much the social media of its day.
John Michael Morgan
|
Wiley
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
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Goodreads rating: 3.78
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If you're feeling lost in the sea of generic brands and want to carve out a niche that truly resonates with your audience, "Brand Against the Machine" could be your compass. It's not just another branding manual; it empowers you to break the mold with actionable strategies that help you position yourself as indispensable. For anyone eager to ditch the traditional playbook and connect on a level that turns customers into loyal fans, this book is a potential game-changer.
Just Arrived
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This is a smart, eye-opening read for anyone curious about why people from different countries can see the same situation so differently. Hofstede turns huge amounts of global research into ideas that feel surprisingly practical, especially around work, communication, and conflict. Readers often come away feeling like they’ve been given a new lens for understanding both organizations and everyday human behavior.
Just Arrived
Jean Greaves, Travis Bradberry |
Talentsmart
Emotional Intelligence 2.0
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Recommendation: This book is a must-read for anyone looking to enhance their emotional intelligence and improve their success in both personal and professional life. With a step-by-step program, it provides practical insights and strategies to develop self-awareness, self-management, social awareness, and relationship management. The compelling anecdotes and practical findings make it a fast and engaging read, offering tools that can drastically change the way you think about success. Give it a read, and see how it can benefit you in managing emotions and achieving your fullest potential.
Producing a First-class Newsletter
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This book can be useful for anyone who wants to improve the quality of their newsletters, whether for personal or professional purposes. Barbara Fanson’s book offers practical tips for planning, budgeting, designing, and typesetting newsletters. It covers both traditional typesetting and desktop publishing. Readers can expect to learn important skills on editorial content, style, layout, and design, enabling them to produce newsletters that inform and engage their audience. One of the book’s most distinctive features is its emphasis on creating a first-class newsletter while staying within budget.
P.I.E. Books
|
Books
Nippan
Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993)
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English, Japanese
Hynes
|
Mcgraw
Hill
Higher
Education
Managerial Communication: Strategies and Applications
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Goodreads rating: 3.61
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If you're stepping into a managerial role or looking to refine your communication skills in a leadership position, "Managerial Communication: Strategies and Applications" could be the guide you need. Hynes taps into effective strategies and real-world applications that resonate with current managerial demands, helping you navigate both oral and written communication with greater finesse. The book's strategic approach and robust research base provide insights that could be vital for effective management in the modern workplace.
Neil Gains
|
Kogan
Page
Brand Essence: Using Sense, Symbol and Story to Design Brand Identity
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If you're intrigued by branding's psychological side and eager to understand how sensory experiences weave into creating memorable brands, "Brand esSense" would be an enlightening read for you. Neil Gains delves into the nitty-gritty of how our senses influence our perceptions of brands and offers practical advice on storytelling in marketing. It could change how you approach building or enjoying brand experiences.
Wendy S. Enelow
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Impact
Publications
Best Keywords for Resumes, Cover Letters and Interviews: Powerful Communication Tools for Success
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Goodreads rating: 4.17
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If you're currently on the job hunt, this book might be a goldmine for you. Wendy S. Enelow's work is a practical toolkit, packed with insight on how to weave powerful keywords into your resumes, cover letters, and during interviews to catch the attention of potential employers. It's a focused guide that could increase your chances of landing that desired job by making sure you speak the language that resonates with those making the hiring decisions.
William Ward
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Bloomsbury
Pub
Ltd
Getting It Right in Italy: A Manual for the 1990's
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If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
John W. Fronckowiak
|
John
Wiley
&
Sons
Inc
Building an Intranet For Dummies
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This guide is perfect for business owners or managers who want to streamline communication and increase efficiency within their company. With clear instructions and a focus on essential technologies, Building an Intranet For Dummies is an easy-to-follow resource for creating an effective intranet system. Users can expect to learn how to improve corporate communications and create a better workflow overall.
Allison Saget, Peter Vessenes |
Kaplan
Publishing
The Event Marketing Handbook : Beyond Logistics and Planning
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Goodreads rating: 3.58
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The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
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The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
Just Arrived
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If you teach, train, or lead workshops, this book feels like a practical secret weapon. It gives you ready-made stories that turn dry ideas like leadership or teamwork into something people actually remember and talk about afterward. Readers would probably love how usable it is right away, especially with the debrief questions and follow-up activities that make each story easy to bring into the room.
Marcia Layton Turner
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Alpha
The Complete Idiot's Guide to Terrific Business Writing
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Picture yourself acing that next report or proposal with renewed confidence. 'The Complete Idiot's Guide to Terrific Business Writing' isn't just for brushing up basics; it's a treasure trove of savvy advice and refreshing ideas to transform your written communications at work. Marcia Layton Turner's experience shines as she delivers practical tips, ensuring what you pen down not only conveys your message but also captivates your audience. Whether it's a sales letter or a press release, this book is your ally in elevating your business writing game.
Steven Woods
|
New
Year
Publishing
Digital Body Language
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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
Rob Ford, Julius Wiedemann |
Taschen
America
Llc
Guidelines for Online Success
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If you're venturing into the digital jungle of Web entrepreneurship, "Guidelines for Online Success" could be your compass. It's not just theory; this book is a curation of wisdom from seasoned pros across the globe. You'll get to see what success (and failure) looks like from their vantage point, which could be invaluable as you craft your own path online.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences
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If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
Signs of the Times Magazine
|
St
Media
Group
International
Inc.
Sign Gallery International
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This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
Joan Minninger
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Main
Street
Books
The Perfect Presentation
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Recommendation: This book is a must-read for anyone who wants to overcome their fear of public speaking and deliver confident presentations. It offers practical tips on improving memory, dealing with stage fright, and preparing a speech that captivates the audience. Joan Minninger's expertise in the subject shines through and makes this book an essential tool for anyone who wants to succeed in business.
Cameron S. Foote
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W.
W.
Norton
&
Company
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
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Goodreads rating: 3.73
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This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
Greg Smith, John Canfield |
Black
Lake
Press
Collaborate : Tools and Techniques for Productive Meetings
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Ever felt trapped in unproductive meetings that just don't seem to go anywhere? "Collaborate" changes the game, turning dreaded team gatherings into inspiring sessions where goals are met with enthusiasm. It provides tools that harness the power of group intelligence. If you're aiming to improve team dynamics and outcomes, this book's approach to collaborative decision-making could be just what you need to revamp your meetings.
Jeanette S. Martin, Lillian H. Chaney |
Pearson
College
Div
Intercultural Business Communication
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This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Steve Cohen
|
William
Morrow
Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
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If you've ever wanted to captivate a room and leave a lasting impression, "Win the Crowd" is for you. Steve Cohen pulls back the curtain on the magician’s art of influence and showmanship, giving you practical tools to enhance your charisma. Whether it's for career advancement, social success, or personal satisfaction, this book might just be the magic wand you need to transform your interpersonal skills.
Deirdre Breakenridge
|
Ft
Pr
PR 2.0 : New Media, New Tools, New Audiences
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Goodreads rating: 3.43
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This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Tom Murphy
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Dearborn
Trade
Pub
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
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'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.
Ray Grose
|
Kogan
Page
How to Sell Yourself
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Goodreads rating: 3.34
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How to Sell Yourself is perfect for anyone who wants to learn how to promote themselves in a professional context. It provides practical advice on how to cultivate your personal "image" and how to adapt it based on the organizational culture. By following the steps in this book, readers will be able to develop a positive reputation and enhance their overall professional impact.
Jim Rogers
|
Wiley
A Bull in China : Investing Profitably in the World's Greatest Market
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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Clarke L. Caywood
Handbook of Strategic Public Relations and Integrated Communications
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If you're navigating the intricate waters of public relations and integrated communications, 'Handbook Of Strategic Public Relations And Integrated Communications' could be your beacon. It's a comprehensive collection of insights and strategies from top experts in the field, merging the creative with the analytical to help you maintain a proactive edge in a media-driven world. Whether you're a seasoned professional or new to the scene, this book might just become your go-to reference.
John Westwood
|
Kogan
Page
The Marketing Plan: A Practitioner's Guide
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If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
Thearon Willis
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Wrox
Press
Beginning ASP Databases
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This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.
Janet Majure
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Visual
Teach Yourself Visually Complete WordPress
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If you're keen on elevating your WordPress blog or site, this book could be your visual ally. It breaks down intricate features into digestible, step-by-step instructions with screenshots that make following along a breeze. Whether you're looking to optimize with SEO, link to various social platforms, or monetize with Google AdSense, this guide turns complexity into clarity, ensuring your WordPress journey is both productive and enjoyable.
Peter Lorange
|
Cambridge
University
Press
Thought Leadership Meets Business: How business schools can become more successful
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If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
Robert Dinwiddie
|
Gardners
Books
Charts & Graphics - DK Essential Computers
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If you want to elevate your Excel presentations, "Charts & Graphics" is a solid choice. It breaks down complex visualization concepts into digestible pieces that can make your data storytelling clear and compelling. Perfect for anyone looking to add a professional polish to their spreadsheets without getting lost in technical jargon.
Pam Jones
|
Management
Pocketbooks
The Performance Management Pocketbook
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If you’re passionate about developing your team's potential and fostering a collaborative work environment, Pam Jones’ insights from her experience at Ashridge Management College could be instrumental. Her book is a compact treasure trove of techniques that could help you not only drive but also measure performance, ensuring you achieve success through your people.
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If you're in the tough tug-of-war of job hunting, Dr. Paul Powers' "Winning Job Interviews" could be the edge you need. His insights promise to untangle the daunting process and empower you with strategies that have stood the test of time. Whether you're fresh in the job market or eyeing that next big step, this book aims to transform nerves into confidence.
Dianna Booher
|
Mcgraw
Hill
Communicate With Confidence, Revised And Expanded Edition: How To Say It Right The First Time And Every Time
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This book is an essential guide for anyone looking to improve their communication skills, whether in a professional or personal setting. With practical tips and techniques, it teaches you how to communicate clearly, tactfully, and confidently in any situation, be it running meetings, negotiating, resolving conflicts, or networking. Reading this book will not only help you become a better communicator but also empower you to stand out in every conversation. Don't miss out on this comprehensive resource for effective communication.
Wilkins Lee, Martha Steffens, Esther Thorson |
Routledge
Reporting Disaster on Deadline : A Handbook for Students and Professionals
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"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.
Principles of Service Marketing and Management: International Edition
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If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Roger Horberry
|
Pearson
Business
Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable
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Goodreads rating: 3.8
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If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.
Terry Flew
|
Oxford
University
Press
New Media: An Introduction
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If you're fascinated by how technology is recalibrating society, commerce, and politics, "New Media: An Introduction" by Terry Flew is an insightful read. Flew navigates the complexities of digital convergence and cultural shifts with a clear, accessible approach, making this a valuable primer for anyone looking to understand the forces behind our increasingly interconnected world. Whether you're a student, a professional in the creative industries, or simply a curious mind, this book will offer you a comprehensive view of how new media is remaking the landscape of human interaction.
Bobby Gombert, David Hutchens |
Pegasus
Communications
Shadows of the Neanderthal: Illuminating the Beliefs That Limit Our Organizations
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$9.10
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Goodreads rating: 3.99
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"Shadows of the Neanderthal" might resonate with you if you're looking for a light-hearted yet insightful dive into organizational behavior and personal growth. Boogie's journey, wrapped in humor and metaphor, could be a relatable and engaging way to reflect on the unseen beliefs that hinder collaboration and innovation in your work environment.
New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack
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$3.90
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New Cutting Edge Advanced Teacher's Resource Book is an indispensable resource for ESL teachers working with advanced students. It provides comprehensive teacher's notes and tips, as well as a photocopiable resource bank with additional materials to reinforce spoken and written English. The inclusion of the Test-Master CD-ROM allows for easy customization of placement, module, mid-course, and end-of-level tests. Highly recommended for teachers looking to take their teaching to the next level.
John L. Sullivan
|
Sage
Publications,
Inc
Media Audiences : Effects, Users, Institutions, and Power
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$13.90
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Goodreads rating: 2.93
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$32.90
$13.90
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If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
Gene Garofalo
|
Prentice
Hall
Direct
Sales Managers Portable Answer Book
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$11.90
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Goodreads rating: 0.0
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The Sales Managers Portable Answer Book is a valuable resource for anyone looking to improve their sales skills. The author, Gene Garofalo, provides a wealth of useful tools and strategies that can help salespeople achieve better results with less effort. Readers will appreciate the easy-to-follow format and practical advice, including time-saving management techniques and proven sales scripts. If you're looking to up your sales game, this book is a must-read.
Robert P Bush, Joseph F Hair, David J. Ortinau |
Mcgraw
Hill
Higher
Education
Marketing Research (Int'l Ed)
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$10.90
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Goodreads rating: 4.19
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Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
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