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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

$21.90 $6.90 68% off

Goodreads rating: 3.9

$21.90 $6.90 68% off

96% off est. retail
Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

$9.17

Goodreads rating: 3.85

$9.17

82% off est. retail
Given how swiftly marketing trends evolve, "The New Rules of Marketing & PR" is an invaluable aid for staying ahead of the curve. Whether you're a marketer or a business owner, David Meerman Scott's book offers practical guidance to leverage digital tools effectively. It's a treasure trove of insights for anyone keen to update their strategies and truly engage with customers in the dynamic realm of digital marketing.
Mashups : Strategies for the Modern Enterprise - Thryft
J. Jeffrey Hanson | Addison-wesley Professional

Mashups : Strategies for the Modern Enterprise

$13.90 $6.90 50% off

Goodreads rating: 0.0

$13.90 $6.90 50% off

89% off est. retail
Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.
Conversations With the Greatest Networke
John Milton Fogg | The Greatest Networker Press

Conversations With the Greatest Networke

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

If you're intrigued by the dynamics of network marketing, this could be the gem you've been searching for. John Milton Fogg delivers a series of earnest conversations, offering practical wisdom that transcends the usual 'how-to' of the industry. Whether you're a budding entrepreneur or a seasoned professional looking to reignite your passion, this book provides a fresh perspective on what it means to be successful in the network marketing world.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

87% off est. retail
The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

81% off est. retail
"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
The Fundamentals of Creative Photography
David Präkel | Ava Publishing

The Fundamentals of Creative Photography

$4.90

Goodreads rating: 3.62

$4.90

91% off est. retail
If you're interested in photography beyond casual shots, "The Fundamentals of Creative Photography" could be an enlightening read. It's not just about snapping pictures; it's a deep dive into creating images that serve a purpose and satisfy a client's vision. David Prakel's experience translates into practical advice, from skill development to navigating the business side of photography. This book could be your stepping stone to approaching photography with a professional lens.
Cleaning Up: The Story Behind the Biggest Legal Bonanza of Our Time
David Lebedoff | Free Press

Cleaning Up: The Story Behind the Biggest Legal Bonanza of Our Time

$10.90 $6.90 37% off

Goodreads rating: 3.33

$10.90 $6.90 37% off

If you're intrigued by the intricate dance of environmental tragedy, legal battles, and human ambition, "Cleaning Up" will resonate with you. Lebedoff takes you behind the scenes of one of history's most staggering environmental lawsuits. The book's deep dive into the complexities of the legal system and its impact on those involved, might just change your perspective on litigation and corporate responsibility.
Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization - Thryft

Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization

$9.90 $3.90 61% off

$9.90 $3.90 61% off

86% off est. retail
This book is for those seeking to understand and embrace the challenges of complexity in the workplace. With a bold and well-humored approach, Niels Pflaeging dismantles traditional management theories and offers practical alternatives. Through his insightful perspectives, he guides readers towards a new understanding of high-performance organizations and the contemporary leadership required to navigate complexity. With each page, Pflaeging shakes the dogmas of management to their core, leaving readers inspired and ready to reshape their approach to work. Whether you're a seasoned leader or an aspiring one, this book will revolutionize your perspective and equip you with the tools needed to thrive in a complex world.
Wireless Communications : Principles and Practice - Thryft
PEARSON INDIA | Theodore S. Rappaport

Wireless Communications : Principles and Practice

$5.90 $3.90 34% off

Goodreads rating: 3.99

$5.90 $3.90 34% off

Wireless Communications: Principles and Practice by Theodore S Rappaport is an essential reference book for anyone interested in wireless communication and network technology. The book covers all aspects of wireless communication principles and practice, including the latest 4G and 5G technologies. Its most unique feature is the comprehensive treatment of practical design examples, making this book a hands-on guide for wireless communication engineers and technologists. Highly recommended for those interested in advancing their knowledge in this field.
Marketing Management Pack - Thryft

Marketing Management Pack

$20.90 $3.90 81% off

$20.90 $3.90 81% off

Sorry! Book description for this title is not available.
The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability - Thryft
Herb Baum, Tammy Kling  | Harper Business

The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability

$10.71 $3.90 64% off

Goodreads rating: 3.62

$10.71 $3.90 64% off

90% off est. retail
If you're seeking to foster trust and ethics within your organization, "The Transparent Leader" could be a vital asset on your shelf. Herb Baum, drawing on his notable experience with renowned companies, offers a sincere and practical dialogue on the essence of transparency in leadership. His approach may resonate with you, especially in an era where corporate misconduct has eroded public trust; this book aims to restore faith in corporate governance through authenticity and accountability.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

$23.90 $4.90 79% off

Goodreads rating: 2.0

$23.90 $4.90 79% off

89% off est. retail
If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.
Bulls in the China Shop and Other Sino-American Business Encounters
Randall E. Stross | Pantheon

Bulls in the China Shop and Other Sino-American Business Encounters

$11.90 $5.90 50% off

Goodreads rating: 4.25

$11.90 $5.90 50% off

85% off est. retail
Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
The Art of Public Relations

The Art of Public Relations

$8.90

$8.90

80% off est. retail
If you're looking to delve into the world of PR, "The Art of Public Relations" could be your guide. It's a resource that captures the nuances of building and maintaining public images, with insights from experts that might just give you an edge in your career or business endeavors. The collective experience of the authors translates into practical advice that you can apply, whether you're a student, professional, or entrepreneur.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

$7.90 $4.90 38% off

Goodreads rating: 4.09

$7.90 $4.90 38% off

90% off est. retail
Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
Oxford Guide to Plain English
Just Arrived
Martin Cutts | Oxford University Press

Oxford Guide to Plain English

$11.90

Goodreads rating: 4.25

$11.90

76% off est. retail
If you want your writing to sound sharper and more confident, this is a genuinely useful guide. It feels practical rather than academic, with before-and-after examples that make weak, wordy sentences instantly easier to fix. A lot of readers would probably love how it tackles jargon, clichés, and muddled structure without making the process feel intimidating.
The 360 Degree Brand in Asia - Creating More Effective Marketing Communications
Richard Armstrong, Mark Blair  | Wiley

The 360 Degree Brand in Asia - Creating More Effective Marketing Communications

$10.90 $7.90 28% off

Goodreads rating: 3.78

$10.90 $7.90 28% off

83% off est. retail
If you're looking to refine your marketing strategy with a focus on the Asian market, "The 360 Degree Brand in Asia" is a wise pick. The authors Blair, Armstrong, and Murphy offer a practical approach to integrating all facets of brand communication. This could prove invaluable for creating a cohesive and effective marketing presence in Asia's diverse markets.
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus | Palgrave Macmillan

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

$34.90 $21.90 37% off

Goodreads rating: 3.67

$34.90 $21.90 37% off

70% off est. retail
If you're intrigued by the ever-evolving realm of customer service and the direct impact it has on a company's success, then this book is a goldmine. P. Klaus delivers an insightful and pragmatic approach to enhancing your customer experience game. It's steeped in scientific methodology and brimming with actionable strategies, making it essential for anyone serious about outperforming the competition through top-notch customer service.
A Quick Start Guide to Mobile Marketing
Dr Neil Richardson | Kogan Page

A Quick Start Guide to Mobile Marketing

$8.90 $5.90 34% off

Goodreads rating: 3.2

$8.90 $5.90 34% off

Considering how swiftly mobile marketing evolves, this guide from 2010 provides a foundational understanding that remains relevant. It bridges the gap for traditional marketers transitioning into the digital and mobile realms, offering practical strategies that could still inform your current campaigns and help you stay ahead in today's competitive market.
The Green Bench II: Ongoing Dialogue About Leadership and Communication
Matt Rawlins | Amuzement Publications

The Green Bench II: Ongoing Dialogue About Leadership and Communication

$3.90

Goodreads rating: 3.0

$3.90

79% off est. retail
If you're intrigued by the nuances of leadership and the importance of communication within it, "The Green Bench II" could be a compelling read for you. This book serves as a virtual meeting point for discussing leadership principles. The metaphorical green bench offers a creative and relaxed backdrop for delving into these often-complex subjects, providing insights that you might find valuable for personal growth or professional development.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

$17.90 $4.90 73% off

Goodreads rating: 3.25

$17.90 $4.90 73% off

89% off est. retail
Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

$14.90 $6.90 54% off

$14.90 $6.90 54% off

90% off est. retail
This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky | Prentice Hall

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

$5.90 $3.90 34% off

Goodreads rating: 0.0

$5.90 $3.90 34% off

83% off est. retail
"Mining for Gold is a fantastic read for anyone looking to strengthen their facilitation skills and take control of meetings. Michael A. Podolinsky offers valuable strategies and tactics for improved management, leadership, communications, and time management. One unique aspect of this book is its exploration of using Neural Linguistic Programming, proximics, kinesics, and visual cues appropriately in facilitation. Whether you are a seasoned facilitator or just starting out, this book will provide you with practical, real-world examples and tools to help you streamline meetings, handle difficult participants, and keep the conversation flowing smoothly and productively."
Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

$8.90 $3.90 56% off

$8.90 $3.90 56% off

Whether you're attempting to climb the corporate ladder or just want to present your most polished self during social gatherings, "Fast Forward Your Etiquette" has practical tips that can help. Joshua Luke maps out a clear guide to navigating interpersonal interactions with grace. His advice is especially beneficial for those seeking to make a strong impression and build lasting professional and personal connections.
The Public Relations Writer's Handbook: The Digital Age
Carol Ames, Don Spetner, Merry Aronson  | Jossey-bass

The Public Relations Writer's Handbook: The Digital Age

$16.90

Goodreads rating: 3.65

$16.90

70% off est. retail
Whether you're just starting in public relations or looking to refine your writing, this handbook can act as your compass. It breaks down the art into bite-sized, manageable pieces, making it easier for you to craft compelling narratives that resonate in our fast-paced digital world. With its emphasis on modern strategies and practical examples, it's like having a mentor guiding your every keystroke.
The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions - Thryft
Scott Adams | Boxtree

The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions

$8.90 $3.90 56% off

Goodreads rating: 3.87

$8.90 $3.90 56% off

Dive into "The Dilbert Principle" to unearth the laughable truth lurking in the cubicles of corporate offices. Scott Adams's piercing wit captures the idiosyncrasies of your workday, resonating with anyone who's felt the brunt of managerial mishaps. With sidesplitting cartoons alongside, this book serves as a humorous balm for the soul of the modern office worker.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

$8.90 $4.90 45% off

Goodreads rating: 3.29

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Essentials of Business Communication - Thryft

Essentials of Business Communication

$13.90 $3.90 72% off

Goodreads rating: 3.53

$13.90 $3.90 72% off

89% off est. retail
This book is ideal for professionals who want to hone their communication skills. It provides a comprehensive guide to writing effective memos, letters, reports, and resumes. It also offers additional coverage of contemporary communication methods such as Internet and E-mail communication, diversity, and ethics. The book's unique feature is its three-in-one structure, which includes text, practical workbook, and self-teaching grammar/mechanics handbook. It is written by Mary Ellen Guffey, who is a dedicated professional and a leading expert in the field of business communication.
Argument and Audience: Presenting Debates in Public Settings
William Driscoll, Ken Broda-Bahm;Daniela Kempf;William Driscoll  | International Debate Education Association

Argument and Audience: Presenting Debates in Public Settings

$36.90 $21.90 41% off

Goodreads rating: 3.67

$36.90 $21.90 41% off

If you're looking to sharpen your skills in public debating, this is the book you need. It's a treasure trove of strategies, not just for debaters, but also for coaches and organizers. Think of it as a comprehensive manual – your go-to resource for crafting persuasive arguments and engaging audiences effectively. Whether you're stepping onto the debate stage or behind the scenes, you'll find this guide indispensable.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

$7.90 $3.90 51% off

Goodreads rating: 3.75

$7.90 $3.90 51% off

85% off est. retail
"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
The Art of Public Speaking: With Student CDs 5.0, Audio CD set PowerWeb and Topic Finder - Thryft
Stephen E. Lucas | Mcgraw Hill Higher Education

The Art of Public Speaking: With Student CDs 5.0, Audio CD set PowerWeb and Topic Finder

$6.90 $3.90 43% off

Goodreads rating: 3.49

$6.90 $3.90 43% off

91% off est. retail
The Art of Public Speaking by Stephen E. Lucas could be a good read for anyone looking to improve their public speaking skills. The book covers everything from overcoming anxiety to engaging with your audience, and is filled with practical tips and advice. It also includes a CD set and topic finder to help you practice and prepare for your next speech. Users would appreciate the comprehensive nature of the book and the valuable resources included to help build confidence and skill in public speaking.
The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!
Peter Veruki | Adams Media

The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!

$3.90

Goodreads rating: 3.4

$3.90

If landing your dream job is a priority, Peter Veruki's guide could be the ace up your sleeve. The book doesn’t just list questions; it crafts thoughtful responses that cater to what employers really want to hear. Veruki's experience in career planning shines through, providing you with a strategic approach to interviews that could set you apart from the competition. Consider it a small investment for a huge return in your career growth.
Lifescripts for Managers
Mark Levine, Michael Caplan, Stephen M. Pollan  | Wiley

Lifescripts for Managers

$10.90 $3.90 64% off

Goodreads rating: 3.71

$10.90 $3.90 64% off

83% off est. retail
If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison | September 1, 2007

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

$38.90 $23.90 39% off

Goodreads rating: 4.02

$38.90 $23.90 39% off

If you're looking to understand what makes some print ads not just good, but great, "Cutting Edge Advertising" can be your playbook. This book dives into the art and science of crafting compelling advertisements. It's like a tour guide for navigating the evolving landscape of brand promotion, tailored for creatives and marketers wanting to leave a mark in the industry.
21st Century Manager: Meeting the Challenges and Opportunities of the New Corporate Age
Gareth S. Gardiner | Petersons

21st Century Manager: Meeting the Challenges and Opportunities of the New Corporate Age

$40.90 $24.90 39% off

Goodreads rating: 0.0

$40.90 $24.90 39% off

If you're stepping into a leadership role or already there but feeling the evolutionary tug of the 21st-century workplace, this book speaks to you. Gareth Gardiner presents a vivid contrast between the traditional managerial roles and the modern expectations, guiding you through adopting supportive and communicative skills. It's a bit like having an experienced mentor whispering in your ear, sharing insights you'll need to thrive in today's dynamic environment.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft
Jeffrey L. Cruikshank, William G. Pagonis  | Harvard Business School Pr

Moving Mountains: Lessons in Leadership and Logistics from the Gulf War

$10.71 $3.90 64% off

Goodreads rating: 3.82

$10.71 $3.90 64% off

87% off est. retail
If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
Organizational Behaviour
David A. Buchanan, Andrzej Huczynski  | Prentice Hall

Organizational Behaviour

$35.90 $19.90 45% off

Goodreads rating: 3.71

$35.90 $19.90 45% off

89% off est. retail
If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

$10.90 $3.90 64% off

Goodreads rating: 3.0

$10.90 $3.90 64% off

Project Management: The Managerial Process (Int'l Ed) - Thryft
Erik W. Larson | Mcgraw Hill Higher Education

Project Management: The Managerial Process (Int'l Ed)

$9.90

Goodreads rating: 3.71

$9.90

90% off est. retail
This book dives deep into both the systematic and people-centric aspects of project management. It's a comprehensive guide, not just about the tools and techniques that make projects succeed but also about the organizational culture and team dynamics that can make or break them. If you're looking to understand project management inside out, and want insights that apply to various industries, this book's balanced perspective could be just what you need to elevate your management skills.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Energize Your Meetings With Laughter
Sheila Feigelson | Association For Supervision & Curriculum Development

Energize Your Meetings With Laughter

$10.90 $6.90 37% off

Goodreads rating: 3.67

$10.90 $6.90 37% off

If endless meetings have you yawning, Sheila Feigelson's "Energize Your Meetings With Laughter" might just be the wake-up call your boardroom needs. Feigelson offers creative strategies to inject humor into the dullest of gatherings, making them more enjoyable and, surprisingly, more productive. It's ideal for anyone looking to turn dreary conference room encounters into collaborative and lively sessions.
Public Relations for Your Business - Thryft

Public Relations for Your Business

$8.90 $3.90 56% off

$8.90 $3.90 56% off

This book provides a comprehensive guide to public relations, including dealing with the media, establishing a corporate identity, and integrating PR into a budget. It also offers advice on setting up a PR department or hiring a consultant. A useful resource for any growing business looking to enhance their PR efforts.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

$8.90 $3.90 56% off

Goodreads rating: 3.43

$8.90 $3.90 56% off

83% off est. retail
Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
Public Relations From Theory to Practice
Tricia Hansen-Horn | Pearson

Public Relations From Theory to Practice

$32.90 $19.90 40% off

Goodreads rating: 3.5

$32.90 $19.90 40% off

For anyone venturing into the dynamic world of public relations, "Public Relations: From Theory to Practice" can be an invaluable resource. With its unique focus on connecting theoretical frameworks to actual case studies, this book offers practical insights that you can envision applying in the field. The reflective questions are a bonus—they stimulate deeper understanding and encourage you to consider how these theories play out in real-world scenarios. It's an intellectually stimulating read for both aspiring PR professionals and seasoned practitioners seeking to ground their work in solid theory.
Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden  | Wadsworth Publishing

Communicating in Groups and Teams : Sharing Leadership

$15.90 $8.90 44% off

Goodreads rating: 2.82

$15.90 $8.90 44% off

89% off est. retail
This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

$9.90 $5.90 40% off

Goodreads rating: 3.6

$9.90 $5.90 40% off

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

87% off est. retail
Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft
Pam Didner | Mcgraw Hill

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

$16.90 $4.90 71% off

Goodreads rating: 3.65

$16.90 $4.90 71% off

88% off est. retail
If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.