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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Executive Etiquette in the New Workplace
Marjabelle Young Stewart, Marian Faux | St. Martin's Griffin

Executive Etiquette in the New Workplace

In one line

Navigate modern corporate culture with polished manners.

Goodreads 3.56

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87% off est. retail
In one line

Navigate modern corporate culture with polished manners.

You might enjoy this if…

As the workplace evolves, so must our professional behavior. This book is ideal if you're seeking to update your know-how on contemporary workplace conduct. Whether you're entering a new job or aiming to refine your professional image, "Executive Etiquette in the New Workplace" offers valuable insights into behaving and communicating with poise and confidence in today's corporate environments.

Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow | Mcgraw-hill (tx)

Organizational Behavior : Emerging Realities for the Workplace Revolution

In one line

Navigating workplace realities through innovative OB knowledge.

Goodreads 3.51

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Goodreads rating: 3.51

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In one line

Navigating workplace realities through innovative OB knowledge.

You might enjoy this if…

If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.

Business Buzzwords: Tough New Jargon of Modern Business - Thryft
Michael Johnson | Blackwell Pub

Business Buzzwords: Tough New Jargon of Modern Business

In one line

Decoding Business Jargon for a Smooth Workplace.

Goodreads 2.0

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89% off est. retail
In one line

Decoding Business Jargon for a Smooth Workplace.

You might enjoy this if…

Business Buzzwords could be a good read for anyone who wants to clearly make sense of the terms used in modern business. The book lists down the origin and definitions of the most commonly used jargon in alphabetical order, making it easy for readers to understand without having to struggle to find the meaning of the words. This book will help readers decode the jargon and communicate with more clarity when interacting in a professional setting.

Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life
William Isaacs, Peter M. Senge | Currency

Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life

In one line

Effective communication for successful partnerships and collaborations.

Goodreads 4.05

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Goodreads rating: 4.05

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In one line

Effective communication for successful partnerships and collaborations.

You might enjoy this if…

This book is a must-read for anyone who wants to improve their communication skills in order to build successful partnerships and collaborations. It provides practical guidelines and insights on how to engage in honest and effective dialogue, which is crucial for resolving conflicts and fostering understanding. With its focus on the art of thinking together, this book will transform the way you approach conversations and help you navigate complex relationships with ease.

Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

In one line

Innovation thrives in well-defined global niches.

Goodreads 3.36

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Goodreads rating: 3.36

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79% off est. retail
In one line

Innovation thrives in well-defined global niches.

You might enjoy this if…

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison | September 1, 2007

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

In one line

Insights into innovative, successful brand advertising strategies.

Goodreads 4.02

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Goodreads rating: 4.02

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In one line

Insights into innovative, successful brand advertising strategies.

You might enjoy this if…

If you're looking to understand what makes some print ads not just good, but great, "Cutting Edge Advertising" can be your playbook. This book dives into the art and science of crafting compelling advertisements. It's like a tour guide for navigating the evolving landscape of brand promotion, tailored for creatives and marketers wanting to leave a mark in the industry.

The One Show, Judged to Be Advertising's Best Print, Radio, TV, Volume 6
Ron Berger | Rotovision Sa

The One Show, Judged to Be Advertising's Best Print, Radio, TV, Volume 6

In one line

Creative pinnacle of 1984's advertising landscape.

Goodreads 0.0

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In one line

Creative pinnacle of 1984's advertising landscape.

You might enjoy this if…

If you're fascinated by the evolution of advertising or seeking inspiration for your own creative projects, 'The One Show, Volume 6' is a rich repository of genius. Leafing through these pages, you'll find the year's most innovative and effective print, radio, and TV campaigns—advertising at its finest. This could be both a trip down memory lane and a masterclass in marketing excellence.

Making the Team: A Guide for Managers - Thryft

Making the Team: A Guide for Managers

In one line

Comprehensive guide to mastering team management.

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In one line

Comprehensive guide to mastering team management.

You might enjoy this if…

If you're leading a team or aspire to, "Making the Team" is essential reading. It's like a toolbox for the modern manager, grounded in research yet practical enough to apply immediately. Every chapter practically converses with you, offering insights into building, nurturing, and leading teams effectively. It's one of those books you'll refer to time and again, whether you're facing teamwork challenges or aiming to motivate a high-performing team to greater heights.

Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Tom Murphy | Dearborn Trade Pub

Web Rules: How the Internet Is Changing the Way Consumers Make Choices

In one line

Insightful guide on evolving Internet consumer behavior.

Goodreads 3.5

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Goodreads rating: 3.5

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In one line

Insightful guide on evolving Internet consumer behavior.

You might enjoy this if…

'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.

Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation - Thryft
Harvard Business Review | Harvard Business Review Press

Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation

In one line

Master the art of virtual collaboration.

Goodreads 3.33

Condition: Very Good

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Goodreads rating: 3.33

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79% off est. retail
In one line

Master the art of virtual collaboration.

You might enjoy this if…

This book is a must-read for anyone navigating the world of virtual collaboration. It provides practical tips and strategies to overcome the unique challenges of remote work. The book's most distinctive feature is its focus on building productive relationships in a virtual setting, making it an invaluable resource for fostering effective communication and teamwork. Whether you're a seasoned remote worker or new to the virtual workspace, this book will help you thrive in the world of virtual collaboration.

Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

In one line

Navigate etiquette confidently: business, leisure, relationships.

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In one line

Navigate etiquette confidently: business, leisure, relationships.

You might enjoy this if…

Whether you're attempting to climb the corporate ladder or just want to present your most polished self during social gatherings, "Fast Forward Your Etiquette" has practical tips that can help. Joshua Luke maps out a clear guide to navigating interpersonal interactions with grace. His advice is especially beneficial for those seeking to make a strong impression and build lasting professional and personal connections.

Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

In one line

Bilingual guide to international trade terminology.

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88% off est. retail
In one line

Bilingual guide to international trade terminology.

You might enjoy this if…

If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.

Digital Wedding Photography: Capturing Beautiful Memories
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

In one line

Practical guide to wedding photography success.

Goodreads 3.87

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Goodreads rating: 3.87

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In one line

Practical guide to wedding photography success.

You might enjoy this if…

Glen Johnson's expertise shines in "Digital Wedding Photography," making it a valuable asset for anyone passionate about capturing weddings or pursuing photography as a business. The updated full-color edition offers actionable tips and new photographic illustrations to enhance your skills. Moreover, it's a smart pick for photographers looking to marry their creative eye with savvy marketing strategies to grow their own brand.

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

In one line

Persuasion through neuroscience, not tired sales tricks

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64% off est. retail
In one line

Persuasion through neuroscience, not tired sales tricks

You might enjoy this if…

This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.

Work08 - Thryft
Campaign Brief | Campaign Brief Pty Ltd

Work08

In one line

Work smarter, not harder.

Goodreads 3.0

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$9.90

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90% off est. retail
In one line

Work smarter, not harder.

You might enjoy this if…

Work08 could be a great read for those who are interested in improving their work productivity and overall performance. This book covers tips and strategies on how to streamline your work process and maximize efficiency. The most unique feature of this book is its practicality and applicability in real-life work scenarios. Readers can expect to see tangible improvements in their work performance after implementing the strategies presented in this book.

Organizational Communication for Survival : Making Work, Work - Thryft
James C. McCroskey, Virginia Peck Richmond | Pearson

Organizational Communication for Survival : Making Work, Work

In one line

Essential guide to effective organizational communication.

Goodreads 3.23

Condition: Well Read

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Goodreads rating: 3.23

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88% off est. retail
In one line

Essential guide to effective organizational communication.

You might enjoy this if…

"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.

Standing Ovation - Thryft
James C. Humes | Harpercollins

Standing Ovation

In one line

Master public speaking anxiety and techniques.

Goodreads 4.33

Condition: Very Good

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Goodreads rating: 4.33

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85% off est. retail
In one line

Master public speaking anxiety and techniques.

You might enjoy this if…

Standing Ovation is an excellent book for anyone hoping to overcome their fear of public speaking and deliver captivating speeches. With practical tips on effective speech writing, using humor and anecdotes, and engaging with hostile audiences, this book is perfect for those who want to take their public speaking skills to the next level. The author's extensive experience in the field makes this book a valuable resource for anyone who wants to make a lasting impression on their audience.

Understanding Social Media: How to Create a Plan for Your Business That Works
Damian Ryan | Kogan Page

Understanding Social Media: How to Create a Plan for Your Business That Works

In one line

Strategic guide for social media business growth.

Goodreads 4.14

Condition: Well Read

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Goodreads rating: 4.14

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74% off est. retail
In one line

Strategic guide for social media business growth.

You might enjoy this if…

If you're looking to expand your brand or business on platforms where your customers spend their time, "Understanding Social Media" might just be the roadmap you need. Damian Ryan breaks down the complex world of social media into tangible strategies that you can start applying today. It's particularly useful if you're diving into the social terrain for the first time or aiming to refine your existing online presence.

The Perfect Presentation - Thryft
Joan Minninger | Main Street Books

The Perfect Presentation

In one line

Expert guide to confident presentations.

Goodreads 4.0

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Goodreads rating: 4.0

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77% off est. retail
In one line

Expert guide to confident presentations.

You might enjoy this if…

This book is a must-read for anyone who wants to overcome their fear of public speaking and deliver confident presentations. It offers practical tips on improving memory, dealing with stage fright, and preparing a speech that captivates the audience. Joan Minninger's expertise in the subject shines through and makes this book an essential tool for anyone who wants to succeed in business.

Successful Presentations for Dummies
Malcolm Kushner | For Dummies

Successful Presentations for Dummies

In one line

Master engaging speeches with confidence and ease.

Goodreads 3.92

Condition: Very Good

Regular price $10.90 $7.90 28% off

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Goodreads rating: 3.92

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70% off est. retail
In one line

Master engaging speeches with confidence and ease.

You might enjoy this if…

If public speaking sends chills down your spine, or if you're looking to spice up your presentations, this book is a game-changer. It's like having a wise mentor taking you by the hand, breaking down the complexities of captivating audiences into digestible, manageable tips. With this guide, you can transform nerves into convincing enthusiasm that'll make any topic you present as engaging as a bestselling novel.

The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer | Palgrave Macmillan

The Nature of Marketing : Marketing to the Swarm as well as the Herd

In one line

Leveraging the Power of Consumer Networks

Goodreads 3.0

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$9.90

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Goodreads rating: 3.0

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$9.90

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85% off est. retail
In one line

Leveraging the Power of Consumer Networks

You might enjoy this if…

The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.

Best Answers to the 201 Most Frequently Asked Interview Questions
Matthew J. DeLuca, Nanette F. DeLuca | Mcgraw Hill

Best Answers to the 201 Most Frequently Asked Interview Questions

In one line

Ace interviews with insightful, tailored responses.

Goodreads 3.75

Condition: Very Good

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Goodreads rating: 3.75

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84% off est. retail
In one line

Ace interviews with insightful, tailored responses.

You might enjoy this if…

Navigating job interviews can be daunting, but this book acts as your personal coach, giving you the inside scoop on what interviewers are really looking for. You'll find comfort in the practical advice and examples that cover a broad spectrum of scenarios, helping to boost your confidence and land that job!

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion
Johan Fischer | Palgrave Macmillan

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

In one line

Insight into globalized Malay Muslims' halal practices.

Goodreads 2.6

Condition: Very Good

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Goodreads rating: 2.6

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87% off est. retail
In one line

Insight into globalized Malay Muslims' halal practices.

You might enjoy this if…

If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.

Visualize Complex Processes With Microsoft Visio
David Parker, Senaj Lelic | Packt Publishing

Visualize Complex Processes With Microsoft Visio

In one line

Master Visio for efficient business process diagrams.

Goodreads 0.0

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63% off est. retail
In one line

Master Visio for efficient business process diagrams.

You might enjoy this if…

If you've ever felt overwhelmed by the thought of mapping intricate business processes, this book is your ally. David J. Parker and Senaj Lelic have crafted a practical guide to harness Microsoft Visio for creating comprehensive, easily understandable flowcharts. Their expertise will help you visualize complex systems effectively, ensuring everyone on your team is on the same page and opening doors to process improvement. Plus, their attention to collaborative and secure flow management across Microsoft's suite is invaluable for integrated business solutions.

New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media: An Introduction

In one line

Digital culture's transformational impact dissected.

Goodreads 2.87

Condition: Well Read

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Goodreads rating: 2.87

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In one line

Digital culture's transformational impact dissected.

You might enjoy this if…

If you're fascinated by how technology is recalibrating society, commerce, and politics, "New Media: An Introduction" by Terry Flew is an insightful read. Flew navigates the complexities of digital convergence and cultural shifts with a clear, accessible approach, making this a valuable primer for anyone looking to understand the forces behind our increasingly interconnected world. Whether you're a student, a professional in the creative industries, or simply a curious mind, this book will offer you a comprehensive view of how new media is remaking the landscape of human interaction.

HKDA Design Awards
Viction:ary | Gingko Press

HKDA Design Awards

In one line

Showcase of Asia's premier design excellence.

Goodreads 3.0

Condition: Very Good

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In one line

Showcase of Asia's premier design excellence.

You might enjoy this if…

If you're passionate about design, the "HKDA Design Awards" book can be an exceptional source of inspiration. It's not just an accolade; it's a testimony to Asia's design evolution over the years, offering insights into the creative minds that are shaping the industry. For anyone involved in design or creative pursuits, this book is like a well-curated gallery, inviting you to absorb the trends, techniques, and ideas that set the bar for quality and innovation across the globe.

One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

In one line

Strategic marketing insights for small business sustainability.

Goodreads 3.0

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Goodreads rating: 3.0

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In one line

Strategic marketing insights for small business sustainability.

You might enjoy this if…

If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.

Telecommunications Convergence - Bridging the Gap Between Technologies and Services - Thryft
Steven Shepard | Mcgraw-hill Professional

Telecommunications Convergence - Bridging the Gap Between Technologies and Services

In one line

Tech, companies, services converge for customer service insights.

Goodreads 3.0

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Goodreads rating: 3.0

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92% off est. retail
In one line

Tech, companies, services converge for customer service insights.

You might enjoy this if…

If you're fascinated by the ever-changing world of telecommunications and want to gain a deep understanding of how technologies, companies, and services come together to create exceptional customer experiences, "Telecommunications Convergence - Bridging The Gap Between Technologies And Services" is the perfect read for you. This book delves into the intricacies of converging technologies, explores the role of companies in providing customer service, and uncovers the secrets behind creating customer-centric services. Get ready to gain valuable insights that will help you stay ahead in the dynamic world of telecommunications.

Cover Letters That Knock 'Em Dead
Martin Yate | Adams Media

Cover Letters That Knock 'Em Dead

In one line

Land jobs with standout cover letter strategies.

Goodreads 3.79

Condition: Well Read

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Goodreads rating: 3.79

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In one line

Land jobs with standout cover letter strategies.

You might enjoy this if…

If you're in the throes of job hunting, this book is like having a secret weapon. It's packed with insights that go beyond the basics of cover letter writing. You'll find strategies to craft a compelling narrative that can set you apart in a crowded market. Whether you're a fresh grad or a seasoned professional, this guide could be the edge you need.

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Bernd H. Schmitt | Free Press

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

In one line

Transformative marketing: beyond features, evoke senses.

Goodreads 3.85

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Goodreads rating: 3.85

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In one line

Transformative marketing: beyond features, evoke senses.

You might enjoy this if…

For anyone delving into the depths of modern marketing, this book by Bernd Schmitt is a noteworthy guide. It moves beyond traditional strategies to reveal how creating memorable experiences can forge stronger customer connections. By integrating psychology and sociology, Schmitt shows that the secret to brand longevity is appealing not just to the mind, but to all the senses, making his approach invaluable in our hyper-competitive, sensory-driven marketplace.

Naked People Won't Help You
Steve Ozer | Possibility Press

Naked People Won't Help You

In one line

Conquer public speaking fears with humor and steps.

Goodreads 3.67

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Goodreads rating: 3.67

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85% off est. retail
In one line

Conquer public speaking fears with humor and steps.

You might enjoy this if…

If the thought of public speaking sends shivers down your spine, Steve Ozer's "Naked People Won't Help You" could be your lifeline. Wrapped in a humorous tone, Steve shares his step-by-step process which is both reassuring and actionable, making the elusive art of confident speaking accessible. Ozer's personal triumph over his own fears adds authenticity to his advice, ensuring you feel understood and supported through your journey to speaking success.

The Diary: 100 Days and Lessons in Corporate Communication and PR Management - Thryft
Simon Maier | Marshall Cavendish International (asia) Pte L

The Diary: 100 Days and Lessons in Corporate Communication and PR Management

In one line

Insightful journey through corporate communication strategies.

Goodreads 0.0

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$3.90

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85% off est. retail
In one line

Insightful journey through corporate communication strategies.

You might enjoy this if…

This book serves as a fantastic resource for anyone in the corporate communication or public relations field. Reading it feels like having a mentor guide you through various scenarios, offering real-world lessons and practical advice. It's especially useful in today's fast-paced business environment, where clear and effective communication is more important than ever.

The Associated Press Guide to News Writing
Peterson's | Peterson's

The Associated Press Guide to News Writing

In one line

Master class in journalistic writing precision.

Goodreads 4.26

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Goodreads rating: 4.26

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64% off est. retail
In one line

Master class in journalistic writing precision.

You might enjoy this if…

If you're aiming to sharpen your news writing chops, "The Associated Press Guide to News Writing" is a brilliant companion. This isn't just theory—it's a hands-on manual that acts as a cornerstone for industry standards, with ample real-world examples. Ideal for reporters and students, it meticulously guides you through the craft of creating impactful, clear, and concise news pieces, just as the pros do.

The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!
Peter Veruki | Adams Media

The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!

In one line

Ace interviews with expert-crafted answer strategies.

Goodreads 3.4

$3.90

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Ace interviews with expert-crafted answer strategies.

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If landing your dream job is a priority, Peter Veruki's guide could be the ace up your sleeve. The book doesn’t just list questions; it crafts thoughtful responses that cater to what employers really want to hear. Veruki's experience in career planning shines through, providing you with a strategic approach to interviews that could set you apart from the competition. Consider it a small investment for a huge return in your career growth.

Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media - Thryft
Ronald D. Smith | Routledge

Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media

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Clear guide for writing effective public relations.

Goodreads 3.47

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Clear guide for writing effective public relations.

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This book is a must-read for anyone looking to develop their public relations writing skills. It offers practical tips and exercises to enhance your writing, with a focus on ethical and legal issues. The comprehensive list of writing formats and styles, updated to reflect modern technology, makes it an indispensable resource for anyone seeking to enter or advance in the field. Readers will appreciate the straightforward language, realistic examples, and integrated communication approach that makes this book a standout in the field.

Graphic Design Source Book - Thryft
Barry Kitts, Liz McQuiston | Chartwell House

Graphic Design Source Book

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Visual inspiration for modern commercial art enthusiasts.

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Visual inspiration for modern commercial art enthusiasts.

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The Graphic Design Source Book is a treasure trove of visual inspiration for graphic designers, art students, and history buffs alike. The book features a comprehensive history of modern commercial art, tracing its evolution from the early 20th century to contemporary design. With over 500 illustrations, the book showcases some of the most iconic designs in advertising, posters, book jackets, and packaging from around the world. The authors provide insightful annotations that contextualize the designs and explore their cultural and historical significance. The book is perfect for anyone looking to expand their creative horizons and deepen their understanding of the power of design in contemporary culture.

Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

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Master PR writing for traditional & digital media.

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Master PR writing for traditional & digital media.

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This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.

The Secret Language of Influence
Dan Seidman | Amacom

The Secret Language of Influence

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Master persuasive language; boost sales effectiveness.

Goodreads 3.95

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Master persuasive language; boost sales effectiveness.

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If you're in sales or simply want to improve your influence in conversations, "The Secret Language of Influence" might be just what you need. Dan Seidman offers a treasure trove of practical strategies to refine your communication skills. As Seidman reveals the nuanced techniques of wordplay and persuasion, you'll discover how to navigate sales interactions with ease and increase your impact, no matter the client type you encounter.

Communication and Reports
Peter Padget | Continuum International Publishing Group

Communication and Reports

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Clear and concise communication guide for professionals.

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Clear and concise communication guide for professionals.

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This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

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Diverse marketing wisdom from 50 top experts.

Goodreads 3.0

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Diverse marketing wisdom from 50 top experts.

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If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.

Mashups : Strategies for the Modern Enterprise - Thryft
J. Jeffrey Hanson | Addison-wesley Professional

Mashups : Strategies for the Modern Enterprise

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Leverage public data for enterprise advantage.

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Leverage public data for enterprise advantage.

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Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.

New Absolute Appeal: Direct Mail Design - Thryft
Ami Miyazaki | Pie International

New Absolute Appeal: Direct Mail Design

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Innovative direct mail designs that engage recipients.

Goodreads 2.0

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In one line

Innovative direct mail designs that engage recipients.

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If creativity in marketing is your jam, 'New Absolute Appeal: Direct Mail Design' could be an inspiring addition to your shelf. It's essentially a playbook of successful direct mail campaigns that could spark your imagination. Whether you're a student, a graphic designer, or a marketing professional, this book could be the source you need to create direct mail that stands out and gets opened. It's not just educational; it's a visual feast and brainstorming partner rolled into one.

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss
Richard C. Freed, Shervin Freed, Joseph D. Romano | Mcgraw-hill

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

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Transform proposals into winning deals and sales.

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Transform proposals into winning deals and sales.

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If you're aiming to impress a client or persuade your boss, "Writing Winning Business Proposals" can be a game-changer for you. This book not only dissects the psychological journey you need to guide your reader through but also provides practical worksheets to help organize your thoughts. Imagine stepping into your next proposal with a formula tested by top consultants – that's the edge this guide offers.

Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

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Microsoft's story, insiders' perspectives, and vibrant visuals.

Goodreads 3.71

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Microsoft's story, insiders' perspectives, and vibrant visuals.

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If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.

The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

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Master the art of PR and marketing.

Goodreads 3.79

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In one line

Master the art of PR and marketing.

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The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

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From Concept to Cash - Creating Successful Mobile Services

Goodreads 4.0

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From Concept to Cash - Creating Successful Mobile Services

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This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.

The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Mentoring insights through engaging stories and strategies.

Goodreads 4.0

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Goodreads rating: 4.0

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Mentoring insights through engaging stories and strategies.

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"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.

Right or Wrong: The Memoirs of Lord Bell
Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

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Spin doctor's candid take on history-shaping PR.

Goodreads 3.62

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In one line

Spin doctor's candid take on history-shaping PR.

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If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.

E-Newsletters That Work - Thryft
Michael J. Katz | Xlibris

E-Newsletters That Work

In one line

Engage Customers Through Effective E-Newsletters.

Goodreads 3.4

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In one line

Engage Customers Through Effective E-Newsletters.

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This book can be a good read for business owners, marketers, and entrepreneurs that want to learn effective ways of engaging their customers through newsletters. Michael J. Katz provides practical techniques on how to compose and design newsletters that capture the attention of customers and lead to increased engagement, referrals, and sales. Users would review this book positively for its clear and actionable guidance on newsletter writing and design.

Organization Development & Change - Thryft
Christopher G. Worley, Thomas G. Cummings | Cengage Learning

Organization Development & Change

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Theoretical, practical guide for organizational transformation.

Goodreads 3.93

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In one line

Theoretical, practical guide for organizational transformation.

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As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.

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