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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Megatrends Asia - The Eight Asian Megatrends That Are Changing the World
John Naisbitt | Nicholas Brealey Pubslihing Limited

Megatrends Asia - The Eight Asian Megatrends That Are Changing the World

$8.90 $5.90 34% off

Goodreads rating: 3.65

$8.90 $5.90 34% off

Megatrends Asia offers invaluable, relevant perspective on Asia's globalization and growing technological advancements and economic power.
Doing Church As a Team - Thryft
Wayne Cordeiro | New Hope Resources

Doing Church As a Team

$8.68 $3.90 55% off

Goodreads rating: 4.09

$8.68 $3.90 55% off

If you're feeling like your spiritual community could really benefit from a tightening of bonds and a shared sense of mission, "Doing Church As A Team" by Wayne Cordeiro is a significant guide. This book underlines the value of collaboration and inclusivity in ministry, principles that could rejuvenate and add new dimensions to any church's operations. It's a call to action that might just transform how you engage with your faith community.
Create, Convince, Connect
Jörg Dietzel | Marshall Cavendish Trade

Create, Convince, Connect

$13.90 $8.90 36% off

Goodreads rating: 3.5

$13.90 $8.90 36% off

If you've ever been curious about the narratives behind some of the world's most recognizable ad campaigns, "Create, Convince, Connect" is like a backstage pass into that realm. Whether you're a student of marketing, working within the industry, or seeking to understand the dynamics between client and agency, Jörg Dietzel's vast experience and the contributions from top advertising practitioners offer practical wisdom that could be that turning point in your career or business strategy.
Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies
Stefania Saviolo | Bocconi University Press

Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies

$44.90

Goodreads rating: 2.0

$44.90

If you're in the fashion or luxury brand industry, "Signature Experience" could be instrumental in revolutionizing your approach to customer engagement. Stefania Saviolo pinpoints the pivotal balance between creativity and execution, proposing a seamless integration of departments to enhance the consumer journey. Reading this may just be the catalyst to transform your brand into a customer-centric powerhouse, leveraging data, teamwork, and innovative processes.
In Search of Excellence: Lessons from America's Best-Run Companies
Robert H. Waterman Jr., Thomas J. Peters, Nancy Austin  | Harper And Row

In Search of Excellence: Lessons from America's Best-Run Companies

$10.90 $4.90 55% off

Goodreads rating: 3.91

$10.90 $4.90 55% off

88% off est. retail
As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
Rich Brother Rich Sister
Robert T. Kiyosaki | Vanguard Press

Rich Brother Rich Sister

$10.71

Goodreads rating: 3.44

$10.71

If the idea of a holistic approach to success – one that intertwines financial prosperity with spiritual depth – intrigues you, "Rich Brother Rich Sister" might resonate deeply with you. You'll find the contrasting life paths of Robert and Emi Kiyosaki particularly compelling if you're exploring the boundaries between material wealth and personal fulfillment. Their stories could provide you with a nuanced perspective on how to balance life's material and spiritual aspects.
Living Brands: Collaboration + Innovation
Raymond Nadeau | Mcgraw Hill

Living Brands: Collaboration + Innovation

$31.90 $18.90 41% off

Goodreads rating: 3.82

$31.90 $18.90 41% off

If you’re into branding or marketing, "Living Brands" by Raymond Nadeau will be an insightful read for you. It’s infused with wisdom from the top minds in the industry and comes packed with real-world examples. Think of it as a masterclass in brand strategy – a way to position you ahead in the game of creating lasting, dynamic brands.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

$10.90 $3.90 64% off

Goodreads rating: 3.6

$10.90 $3.90 64% off

85% off est. retail
If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Added Value - The Life Stories of Indian Business Leaders
Peter Church | Roli Books

Added Value - The Life Stories of Indian Business Leaders

$17.90 $4.90 73% off

Goodreads rating: 4.19

$17.90 $4.90 73% off

Imagine gleaning wisdom from India's most illustrious business minds, all in the comfort of your own home. "Added Value" is like a series of masterclasses in entrepreneurship and resilience. It's a beacon for aspiring leaders and a fascinating portal into the lives of those who have truly shaped the Indian economy. If you're keen on business or curious about the oft-unseen rigor behind success, this book speaks to that intrigue with authentic narratives that reveal the human element in the world of commerce.
Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives
Kumaran Rajaram | Springer

Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives

$74.90 $24.90 67% off

Goodreads rating: 0.0

$74.90 $24.90 67% off

90% off est. retail
If you're navigating the intricate maze of modern education, either as an academic leader or in corporate management, this book could become your new compass. It's not just that it offers frameworks; it delves deep into transforming the very culture of learning—which is paramount in fostering future global leaders. It's a visionary's guide to making an impact on students and the educational structure as we know it.
New Sell
Michael Hewitt-Gleeson | Heinemann Asia

New Sell

$108.90 $65.90 39% off

Goodreads rating: 0.0

$108.90 $65.90 39% off

"New Sell" could provide you with an insightful look into refreshing sales strategies that predate the internet era. While some principles remain timeless, observing them through the lens of 1993 could offer a unique perspective on the evolution of sales techniques and business strategies that could be beneficial in understanding the roots and core principles of selling.
Doing Business Internationally
terence-brake-danielle-medina-w | Princeton Training Pr

Doing Business Internationally

$16.90 $9.90 41% off

Goodreads rating: 4.0

$16.90 $9.90 41% off

If you're looking to expand your professional horizons across borders, "Doing Business Internationally" could be an invaluable companion. With the combined expertise of Princeton Training Staff, the book delivers insights that could help you navigate through cultural nuances and business practices that define success in the global market. It's like having a mentor that prepares you for the international stage of commerce.
Youtility: Why Smart Marketing Is About Help Not Hype
Jay Baer | Portfolio

Youtility: Why Smart Marketing Is About Help Not Hype

$11.90 $10.83 9% off

Goodreads rating: 3.99

$11.90 $10.83 9% off

72% off est. retail
Imagine a shift where you're not just selling, but actually improving your customers' lives. "Youtility" champions this innovative approach. It's a game-changer for anyone in business, guiding you towards creating lasting relationships rather than just one-off sales. If you're invested in future-proofing your business and fostering genuine connections with your audience, Baer’s perspective is an incredibly valuable read. The underlying principles will resonate well if you’re eager to stand out in today's attention economy.
Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science
Evan Matthew Dudik | Amacom Books

Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

$10.90 $5.90 46% off

Goodreads rating: 3.5

$10.90 $5.90 46% off

86% off est. retail
Imagine finding a compass in a world where everyone else is using outdated maps. That's the kind of edge "Strategic Renaissance" could give you in the corporate world. It's not about clinging to the familiar; it's about harnessing the lessons from philosophy to physics, meshing them with business know-how, and creating strategies that are both ingenious and scientifically sound. Whether you're guiding a start-up or steering a corporate giant, Dudik's approach could be the fresh perspective you need.
Enterprise Creation And Procreation - A Basic Finance Handbook For Entrepreneurs - Thryft

Enterprise Creation And Procreation - A Basic Finance Handbook For Entrepreneurs

$5.90 $3.90 34% off

$5.90 $3.90 34% off

Book Recommendation: - This book is a must-read for aspiring entrepreneurs looking to understand the financial aspect of starting and running a business. With practical advice and real-life examples, "Enterprise Creation And Procreation" helps demystify complex financial concepts and guides readers in making sound financial decisions for their ventures. Whether you're a seasoned entrepreneur or just starting out, this book will equip you with the essential financial knowledge needed to succeed in the business world.
Managing Customer Value: One Stage at a Time
Sara N-Marandi, Soman Dilip  | World Scientific Pub Co Inc

Managing Customer Value: One Stage at a Time

$11.90

Goodreads rating: 3.6

$11.90

This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.
No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich
Dan S. Kennedy, Nick Nanton  | Entrepreneur Press

No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

$34.90 $27.90 20% off

Goodreads rating: 4.11

$34.90 $27.90 20% off

As an entrepreneur or a small business owner, you know that navigating the affluent market can be tricky. Dan S. Kennedy's direct approach in "No B.S. Marketing to the Affluent" cuts through the usual jargon, offering you actionable strategies to target the wealthier clientele effectively. If you're looking for ways to upscale your business and attract customers for whom price isn't the main concern, this book is tailored to your ambitions. Plus, the focus on leveraging referrals and direct mailing will transform your approach to high-net-worth marketing.
Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization - Thryft

Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization

$9.90 $3.90 61% off

$9.90 $3.90 61% off

86% off est. retail
This book is for those seeking to understand and embrace the challenges of complexity in the workplace. With a bold and well-humored approach, Niels Pflaeging dismantles traditional management theories and offers practical alternatives. Through his insightful perspectives, he guides readers towards a new understanding of high-performance organizations and the contemporary leadership required to navigate complexity. With each page, Pflaeging shakes the dogmas of management to their core, leaving readers inspired and ready to reshape their approach to work. Whether you're a seasoned leader or an aspiring one, this book will revolutionize your perspective and equip you with the tools needed to thrive in a complex world.
Blackberry: The Inside Story of Research in Motion
Rod McQueen, Jim Balsillie, Mike Lazaridis  | Key Porter Books

Blackberry: The Inside Story of Research in Motion

$11.90

Goodreads rating: 3.29

$11.90

71% off est. retail
If you've ever been intrigued by the signature thumb-scroll of a BlackBerry or marveled at how a single gadget revolutionized communication, "Blackberry: The Inside Story of Research in Motion" captures that magic. Rod McQueen takes you behind the screens of the iconic device, weaving the tale of its creation with the business tenacity that propelled it to fame. It's not just about the technology but the people and ambition that drove an industry—and for anyone interested in the inner workings of tech giants, it's an enlightening read.
My Eco-World, Made in China
Michael Loong | Partridgesingapore

My Eco-World, Made in China

$15.90 $3.90 75% off

Goodreads rating: 0.0

$15.90 $3.90 75% off

87% off est. retail
Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
Interpreting China's Economy
Gregory C. Chow | Wspc

Interpreting China's Economy

$17.90 $10.90 39% off

Goodreads rating: 2.91

$17.90 $10.90 39% off

76% off est. retail
If you're captivated by the global economic landscape and China's rapid ascent within it, "Interpreting China's Economy" by Gregory C. Chow could widen your perspective. It's not just a sterile set of statistics; Chow brings the story of China's economic surge to life, illuminating the role of entrepreneurship and drawing interesting parallels with America. This analysis could give you a nuanced understanding of the economic forces shaping our world.
Small Wonder - The Making of the Nano
Philip Chacko, Christabelle Noronha, Sujata Agrawal  | Westland Limited

Small Wonder - The Making of the Nano

$10.90 $5.90 46% off

Goodreads rating: 3.36

$10.90 $5.90 46% off

75% off est. retail
If you enjoy behind-the-scenes tales of innovation and perseverance, "Small Wonder - The Making Of The Nano" offers an engaging read. It's not just about the engineering marvel of creating a budget-friendly car, but also about the determination of Ratan Tata and his team to alter the automotive industry and empower the middle class in India. This book will give you a blend of inspiration and insight into the power of a dream turned reality.
Go and Be Successful - Thryft
Wes Beavis | Birmingham Press, San Diego

Go and Be Successful

$7.90 $3.90 51% off

Goodreads rating: 3.44

$7.90 $3.90 51% off

Recommendation: "Go and Be Successful" is a practical guide for anyone who wants to achieve financial success. The author's guidance in 25 steps is well-structured and easy to understand. The examples and tips he gives are practical and can be applied to anyone's life. If you're someone who wants to take control of your financial future, this book is for you.
Foundations of Marketing - Thryft

Foundations of Marketing

$27.90 $9.90 65% off

Goodreads rating: 3.7

$27.90 $9.90 65% off

90% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

$9.90 $4.90 51% off

Goodreads rating: 3.67

$9.90 $4.90 51% off

90% off est. retail
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

90% off est. retail
"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
Judgment in Managerial Decision Making
Don A. Moore, Max H. Bazerman  | John Wiley & Sons Inc

Judgment in Managerial Decision Making

$13.90 $9.90 29% off

Goodreads rating: 3.97

$13.90 $9.90 29% off

If you're in a position where your decisions have weight, "Judgment in Managerial Decision Making" could be a critical asset. It's not just a book; it's a lens for self-reflection, helping you dig into your own psyche to unearth the biases potentially derailing your decisions. The insight it provides could very well be the difference between a successful strategy and a misstep in your managerial career.
The Financial Times Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business
Vaughan Evans | Ft Pr

The Financial Times Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business

$15.90

Goodreads rating: 3.92

$15.90

As you're looking to win support for your business venture, this book could be the ally you need. Vaughan Evans breaks down the complexities of business plan writing into digestible pieces, ensuring you capture the essence of your business in a way that appeals to investors. It's like having a seasoned mentor guiding you to present your vision persuasively, making it invaluable for entrepreneurs hungry for success.
Financial Markets & Corporate Strategy
Sheridan Titman, Mark Grinblatt  | Irwin Professional Publishing

Financial Markets & Corporate Strategy

$11.90

Goodreads rating: 3.68

$11.90

This is a strong pick if you want corporate finance to feel useful rather than abstract. Readers often appreciate how it stays rigorous without becoming intimidating, making complex financial markets and strategy decisions feel surprisingly teachable. It is especially good for someone who wants a solid academic foundation with a practical, real-world mindset.
The Winning Manager's Playbook: 6 Practices Every Manager Needs to Succeed - Thryft
John Cioffi, Ken Willig  | Weiser

The Winning Manager's Playbook: 6 Practices Every Manager Needs to Succeed

$9.90 $3.90 61% off

Goodreads rating: 3.67

$9.90 $3.90 61% off

84% off est. retail
If you're on the lookout for a managerial bible to navigate through your professional journey, "The Winning Manager's Playbook" could be your go-to guide. With its emphasis on six practical approaches, the book offers a clear blueprint to enhance your leadership skills and business acumen. It's a robust foundation for anyone looking to excel in management or entrepreneurship.
Living In Singapore, An Expatriate's Guide Michelle Richert & Jenn Wood - Thryft
Jenn Wood, Michelle Richert  | American Association Of Singapore

Living In Singapore, An Expatriate's Guide Michelle Richert & Jenn Wood

$7.90 $3.90 51% off

Goodreads rating: 3.6

$7.90 $3.90 51% off

Living in Singapore, An Expatriate's Guide could be a good read for anyone planning to move to Singapore. The book provides valuable information about the goods, services, activities, and culture in Singapore that could help individuals settle in with ease. Additionally, it includes information for individuals interested in setting up small businesses in Singapore. The book is an excellent reference tool that was written by expats for expats, and it provides necessary information to help individuals establish a professional and personal life in Singapore.
Made in China: Voices from the New Revolution
Robert Lawrence Kuhn | Tv Books

Made in China: Voices from the New Revolution

$8.90 $4.90 45% off

Goodreads rating: 5.0

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by the dramatic evolution of modern China, "Made In China" offers a rare glimpse into the lives and thoughts of people shaping this monumental period. Robert Lawrence Kuhn provides a multi-angled look at China’s transition through interviews and personal stories. It’s a thoughtful read for anyone interested in the complexities of China’s cultural and economic metamorphosis.
Concepting - 概念的力量 : 在传播时代创建成功品牌
Jan Rijkenberg | Ntc Publications

Concepting - 概念的力量 : 在传播时代创建成功品牌

$8.90 $3.90 56% off

Goodreads rating: 3.5

$8.90 $3.90 56% off

If you're interested in brand creation and innovation, "Concepting" could be an intriguing read. Jan Rijkenberg introduces a forward-thinking approach towards building brands that transcends traditional advertising. It's a book that promises to shift your perspective on brand communication in the digital age, making it a compelling pick for modern marketers and entrepreneurs.
Mastering Enterprise - Thryft
Sue Birley | Financial Times Management

Mastering Enterprise

$5.90 $4.90 17% off

Goodreads rating: 3.67

$5.90 $4.90 17% off

89% off est. retail
Recommendation: If you're looking for a comprehensive guide to entrepreneurship and enterprise, "Mastering Enterprise" is a must-read. Written by industry experts Sue Birley and Daniel F. Muzyka, this book serves as an oracle of advice for aspiring entrepreneurs. It covers a wide range of topics, providing valuable insights and practical tips for success in the business world. Whether you're starting a new venture or looking to expand your existing business, this book will be an invaluable resource.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

$30.90 $10.90 65% off

Goodreads rating: 4.15

$30.90 $10.90 65% off

90% off est. retail
If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
The End of Marketing as We Know It
Sergio Zyman | Harper Business

The End of Marketing as We Know It

$10.90 $4.90 55% off

Goodreads rating: 3.72

$10.90 $4.90 55% off

If marketing's mystical allure has always intrigued you but its effectiveness seemed nebulous, Sergio Zyman's experiences at Coca-Cola will change that perception. He demystifies marketing with a blend of bold candor and ingenuity, providing a clear vista into what it takes to invigorate a brand in modern times. Reading this could be equivalent to having a private session with one of the industry's most successful figures.
Photographer's Market Guide to Building Your Photography Business
Vik Orenstein | Penguin Publishing Group

Photographer's Market Guide to Building Your Photography Business

$13.90 $7.90 43% off

Goodreads rating: 3.64

$13.90 $7.90 43% off

77% off est. retail
If you've got a knack for photography and a dream of turning it into a career, this book is like a mentor guiding you through the business landscape. It'll offer you practical advice to navigate the complexities of marketing, legalities, and financial management, which are often stumbling blocks for creatives. Consider this your blueprint for turning passion into profession.
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
William G. Flanagan, Jaynie L. Smith  | Crown Currency

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

$11.90 $7.90 34% off

Goodreads rating: 4.0

$11.90 $7.90 34% off

76% off est. retail
If you feel like you're constantly battling to stand out in a crowded market, "Creating Competitive Advantage" could be your game-changer. Jaynie Smith doesn't just theorize; she provides practical methods to discover what sets you apart and how to use that to eclipse the competition. It's like a treasure map for finding and flaunting your business's hidden gems.
The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History
Harry S. Dent Jr. | Simon & Schuster

The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History

$17.90 $8.90 50% off

Goodreads rating: 3.3

$17.90 $8.90 50% off

75% off est. retail
If the future of work and lifestyle transformations intrigues you, Harry S. Dent Jr.'s predictions in 'The Roaring 2000s' could offer a captivating lens. It's a journey through trends and opportunities that seemed ripe at the cusp of the new millennium. While history didn't exactly follow Dent's roadmap, this book remains a thought-provoking glimpse into the optimism and forecasting around the year 2000. It's an engaging read for those curious about past predictions and the thought processes behind them, even as they reflect on the economic realities of our current era.
Aol.com
Kara Swisher | Three Rivers Press

Aol.com

$18.90 $12.90 32% off

Goodreads rating: 3.66

$18.90 $12.90 32% off

"Aol.com" isn't just a tech history lesson; it's nostalgia in print for anyone intrigued by the dot-com boom and the wild west days of the early internet. Kara Swisher gives us the equivalent of a backstage pass to AOL's roller-coaster ride—mistakes, triumphs, and all. If you're drawn to stories of innovation, fierce competition, and industry-shaping visionaries, digging into AOL's saga will be both educational and entertaining.
Digital Wedding Photography: Capturing Beautiful Memories
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

$21.90 $17.90 18% off

Goodreads rating: 3.87

$21.90 $17.90 18% off

Glen Johnson's expertise shines in "Digital Wedding Photography," making it a valuable asset for anyone passionate about capturing weddings or pursuing photography as a business. The updated full-color edition offers actionable tips and new photographic illustrations to enhance your skills. Moreover, it's a smart pick for photographers looking to marry their creative eye with savvy marketing strategies to grow their own brand.
Facebook Effect: The Inside Story of the Company That Is Connecting the World
David Kirkpatrick | Virgin Publishing

Facebook Effect: The Inside Story of the Company That Is Connecting the World

$14.90 $11.90 20% off

Goodreads rating: 3.86

$14.90 $11.90 20% off

51% off est. retail
If you have an interest in how a dorm room project turned into a global phenomenon, "Facebook Effect" is the guide you're looking for. David Kirkpatrick's access to key figures provides an authoritative inside scoop. For anyone drawn to tech, business, or the societal impacts of social media, this book is bound to be an engaging and thought-provoking read.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

$8.90 $3.90 56% off

Goodreads rating: 3.1

$8.90 $3.90 56% off

87% off est. retail
This book could be a good read for you if you want to understand the psychology behind consumer behavior and learn effective marketing strategies. The author provides eye-opening research and statistics on American consumers that will help you improve your advertising, public relations, customer service, and strategic planning. With its revolutionary prescriptions, this book will equip you with the knowledge to win in today's competitive consumer market. So, dive into the world of predatory marketing and gain valuable insights to stay ahead in the business world!
Do As I Say, Not As I Did!: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People - Thryft
Carol Frank | Entrepreneurial Adventures

Do As I Say, Not As I Did!: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People

$9.90 $3.90 61% off

Goodreads rating: 3.57

$9.90 $3.90 61% off

85% off est. retail
If you've dreamt of starting your own venture, this book is a trove of real-world sagacity. It's an unfiltered chronicle of the bumpy roads to success straight from those who navigated them. Let their hindsight give you foresight, as you learn the hard-earned lessons of these resilient business leaders. It's like chatting with a mentor who's been through the wringer and come out wiser on the other side.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

$9.90 $4.90 51% off

Goodreads rating: 3.71

$9.90 $4.90 51% off

89% off est. retail
This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

$18.90 $8.90 53% off

Goodreads rating: 4.0

$18.90 $8.90 53% off

90% off est. retail
This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
Electronic Commerce - Thryft
David Whiteley | Mcgraw-hill Book Co Ltd

Electronic Commerce

$5.90 $3.90 34% off

Goodreads rating: 3.0

$5.90 $3.90 34% off

90% off est. retail
This book could be a good read for someone who wants to understand the vast world of Electronic Commerce. Through its thorough exploration of consumer-oriented commerce, Electronic Markets, and Electronic Data Interchange (EDI), the book leaves no stone unturned. It provides a comprehensive guide that takes you on a journey through the intricacies of EC, making it a must-read for anyone looking to navigate this dynamic field.
Marketing Concepts and Strategies
William M. Pride, O.C. Ferrell  | Houghton Mifflin Co.

Marketing Concepts and Strategies

$10.90 $6.90 37% off

Goodreads rating: 3.28

$10.90 $6.90 37% off

If you're diving into marketing, this book would be like having a seasoned mentor in the field. It's thorough, providing a solid understanding of marketing concepts and strategies that have stood the test of time. Plus, for those who appreciate the evolution of marketing theories, it offers an insightful historical perspective that can be valuable for understanding our current digital age.
Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden  | Routledge

Direct Marketing in Practice

$17.90 $8.90 50% off

Goodreads rating: 3.43

$17.90 $8.90 50% off

89% off est. retail
This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.
The New Machiavelli: The Art of Politics in Business
Alistair McAlpine | Wiley

The New Machiavelli: The Art of Politics in Business

$46.90

Goodreads rating: 3.64

$46.90

If you see your office as a strategic battlefield, "The New Machiavelli" might become your handbook for navigating the corporate jungle. McAlpine transmutes centuries-old wisdom into modern contexts, perfect for those aiming to understand and maneuver the dynamics of business politics with a discerning, perhaps slightly cunning, eye. It's for readers who appreciate a blend of historical savvy with contemporary corporate tales.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.