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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade
Denise Ohio | Que

Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade

$8.90 $5.90 34% off

Goodreads rating: 3.0

$8.90 $5.90 34% off

If filmmaking is your passion, this book is a treasure trove of professional secrets. It's like having a mentor guide you through the digital maze, helping you polish your craft. Unlock the potential of your digital videos with the wisdom it offers – an essential read for budding cinematographers and directors.
Trend Trading for a Living
Alan S. Farley, Thomas K. Carr  | Mcgraw-hill

Trend Trading for a Living

$19.90

Goodreads rating: 3.63

$19.90

"Trend Trading for a Living" could be a gem for aspiring traders eager to gain a practical understanding of the stock market dynamics. If you're looking to shape a career in trading, Dr. Stoxx's comprehensive guidance can serve as a reliable roadmap, outlining not just strategies but the mindset required for success. The book's progression from basics to professional techniques offers a clear trajectory for anyone determined to turn market trends into a sustainable livelihood.
Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon | Free Press

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

$9.90 $4.90 51% off

Goodreads rating: 1.75

$9.90 $4.90 51% off

89% off est. retail
This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.
Big Al's Super Prospecting - Special Offers And Quick-Start Systems - Thryft
Tom Schreiter | Kaas Publishing

Big Al's Super Prospecting - Special Offers And Quick-Start Systems

$5.90 $3.90 34% off

Goodreads rating: 4.04

$5.90 $3.90 34% off

This book could be a game-changer for anyone looking to excel at prospecting. With its special offers and quick-start systems, it provides a step-by-step approach that is easy to follow and implement. Whether you are a beginner or an experienced professional, Big Al's Super Prospecting will equip you with the tools and strategies to make your prospecting efforts more successful and efficient. Get ready to unlock your full potential and achieve incredible results in your business.
You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling - Thryft
Charles Beelaerts | Wrightbooks

You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

If you're interested in securing actual returns rather than just watching numbers fluctuate on a screen, this book is a valuable resource. It guides you through the psychological mazes and strategic nuances that define successful selling in the stock market. It doesn't just preach buying low and selling high; it equips you to recognize when it's truly the right time to let go of your shares for real-world profit. Now, that's insight you don't want to miss, especially in the unpredictable terrains of the Australian sharemarket.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

$9.90 $3.90 61% off

Goodreads rating: 3.91

$9.90 $3.90 61% off

87% off est. retail
If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.
Career Crossroads : A Headhunters Guide to Career Strategy - Thryft
Adrian Choo | Marshall Cavendish International (asia)

Career Crossroads : A Headhunters Guide to Career Strategy

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

90% off est. retail
Considering a career change can be daunting, but "Career Crossroads" by Adrian Choo acts like a compass for those moments. Whether you're graduating, in your prime working years, or approaching a later stage in your career, Choo's book breaks down concrete steps and strategies. It helps demystify the complexities of the job market and personal career planning, making it an essential tool to plan, pivot, and pursue career fulfillment, irrespective of where you currently stand in your professional journey.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

$13.90 $8.90 36% off

Goodreads rating: 3.64

$13.90 $8.90 36% off

90% off est. retail
"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
I Sing the Body Electronic : A Year with Microsoft On the Multimedia Frontier - Thryft
Fred Moody | Viking Adult

I Sing the Body Electronic : A Year with Microsoft On the Multimedia Frontier

$6.90 $3.90 43% off

Goodreads rating: 3.54

$6.90 $3.90 43% off

89% off est. retail
This book is perfect for individuals interested in the journey behind the creation of new innovative software. Written by Fred Moody, the book provides an insider's story of the tumultuous development process of Explorapedia, a new multimedia encyclopedia for children. Moody chronicles the challenges faced by designers, educators, programmers, and marketers, providing a unique perspective on how innovative products come to life.
Marketing and the Law - Thryft
unknown author | Lexisnexis Butterworths Australia

Marketing and the Law

$13.90

Goodreads rating: 0.0

$13.90

90% off est. retail
This book could be valuable for marketers who want to navigate the complex landscape of marketing and the law. The book offers a unique perspective by framing legal issues from a marketer's point of view. The real-world case studies and clear explanations make it accessible to both students and marketing practitioners. The book is updated to reflect the latest developments in the Australian Consumer Law.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

$5.90 $3.90 34% off

Goodreads rating: 3.32

$5.90 $3.90 34% off

91% off est. retail
If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
Bankers' Guide to New Growth Opportunities - Thryft
Thomas Thamara | Prentice Hall

Bankers' Guide to New Growth Opportunities

$13.90 $9.90 29% off

Goodreads rating: 0.0

$13.90 $9.90 29% off

89% off est. retail
This book is a great read for bankers who are looking to grow their business in new and innovative ways. The author, Thomas Thamara, offers a comprehensive guide to help banks and financial institutions maximize profitability through effective strategies. The most unique feature of this book is its emphasis on new growth opportunities, which sets it apart from other banking books. The Bankers' Guide to New Growth Opportunities is a highly recommended and practical resource for bankers who are looking to stay ahead of the game in a highly competitive industry.
Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft
Barry Siskind | Wiley

Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

$5.90

Goodreads rating: 3.4

$5.90

90% off est. retail
"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."
Do As I Say, Not As I Did!: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People - Thryft
Carol Frank | Entrepreneurial Adventures

Do As I Say, Not As I Did!: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People

$9.90 $3.90 61% off

Goodreads rating: 3.57

$9.90 $3.90 61% off

85% off est. retail
If you've dreamt of starting your own venture, this book is a trove of real-world sagacity. It's an unfiltered chronicle of the bumpy roads to success straight from those who navigated them. Let their hindsight give you foresight, as you learn the hard-earned lessons of these resilient business leaders. It's like chatting with a mentor who's been through the wringer and come out wiser on the other side.
The Nordstrom Way to Customer Service Excellence: A Handbook for Implementing Great Service in Your Organization
Robert Spector | Wiley

The Nordstrom Way to Customer Service Excellence: A Handbook for Implementing Great Service in Your Organization

$8.90 $6.90 22% off

Goodreads rating: 3.9

$8.90 $6.90 22% off

For anyone aiming to revamp their customer service approach and culture, "The Nordstrom Way to Customer Service Excellence" could be the playbook you've been searching for. By delving into how Nordstrom has maintained its legendary service standards, you get a clear, actionable plan that's been tried and tested in one of the toughest retail environments. Bringing these principles into your own business could transform how your clients perceive you, potentially setting you apart as the go-to in your industry.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

$11.90 $4.90 59% off

Goodreads rating: 4.18

$11.90 $4.90 59% off

88% off est. retail
This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Be a Great Entrepreneur
Alex McMillan | Hodder & Stoughton

Be a Great Entrepreneur

$12.90 $7.90 39% off

Goodreads rating: 3.25

$12.90 $7.90 39% off

If starting a business is on your radar, "Be a Great Entrepreneur" could be like a mentor in text form. With Alex Macmillan at the helm, you get the down-to-earth practical advice blended with insightful interviews from those who've navigated the entrepreneurial waters. It's not just a book—it's a companion on your journey to business success.
My Father's Business - Guidelines for Ministry in the Marketplace - Thryft
Peter Tsukahira | Onestonebooks.com

My Father's Business - Guidelines for Ministry in the Marketplace

$12.90 $3.90 70% off

Goodreads rating: 3.0

$12.90 $3.90 70% off

If you're navigating the complex intersection of faith and entrepreneurship, "My Father's Business" offers a thoughtful perspective. It's for those seeking to infuse spiritual wisdom into their business practices, promising an approach that's both morally grounding and practically insightful for marketplace ministry.
China Dawn - Thryft
David Sheff | Harper Business

China Dawn

$8.90 $4.90 45% off

Goodreads rating: 3.65

$8.90 $4.90 45% off

88% off est. retail
China Dawn offers a fascinating insight into the world of Chinese technology revolution, where entrepreneurs face unpredictable government regulations and fierce competition. Sheff introduces characters who are leading China into the 21st century, such as Bo Feng, one of the leading venture capitalists in China, and Edward Tian, described as China's Steve Jobs and Bill Gates combined. Sheff's research over three years provides a character-driven story that captures the courageous, nimble-thinking attitude required to tackle the level of risk involved in this new era of business.
The Way of the Shark: Lessons on Golf, Business, and Life - Thryft
Donald T. Phillips, Greg Norman  | Atria

The Way of the Shark: Lessons on Golf, Business, and Life

$11.90 $4.90 59% off

Goodreads rating: 3.65

$11.90 $4.90 59% off

89% off est. retail
If you're intrigued by the parallels between sports acumen and business strategy, "The Way of the Shark" could prove both an insightful and motivational read for you. Greg Norman showcases the drive, focus, and discipline that elevated him to the top in both golf and business, offering valuable lessons you might apply to your own career and life pursuits.
Reengineering Handbook : Step-by-step Guide to Business Transformation - Thryft
Mark M. Klein, Raymond L. Manganelli  | Amacom Books

Reengineering Handbook : Step-by-step Guide to Business Transformation

$11.90 $4.90 59% off

Goodreads rating: 3.5

$11.90 $4.90 59% off

89% off est. retail
The Reengineering Handbook is an essential guide for managers and leaders looking to transform their businesses. The book provides practical steps for successful reengineering, including how to obtain employee buy-in, select the best reengineering methodology, and use the "rapid reengineering" action plan. Target the areas with the most opportunity for process redesign and stay on track until completion. With the help of this book, users will be able to turn their vision of a perfectly functioning organization into a reality.
Secret Manual Of The Sales Warrior - Winning Strategies To Turn Sceptics Into Advocates - Thryft
Maxine Teo | Candid Creation Publishing

Secret Manual of the Sales Warrior: Winning Strategies to Turn Sceptics into Advocates

$5.90

Goodreads rating: 3.67

$5.90

This book is a must-read for salespeople looking to take their skills to the next level. Maxine Teo expertly shares strategies that are actionable and proven effective to turn sceptics into advocates. The book is highly practical and insightful, and provides readers with actionable tips that are easy to implement in their day-to-day work.
Conversations on Success
William "T" Thompson | Insight Publishing

Conversations on Success

$6.90 $3.90 43% off

Goodreads rating: 3.0

$6.90 $3.90 43% off

If success feels like a puzzle, "Conversations On Success" is like sitting down with the people who've already solved it. You'll glean nuggets of wisdom from industry giants — people who've walked the path and have real stories to tell. It's as if you're having coffee with mentors who've mastered the art of achievement and are keen to share their blueprint with you.
The Alexander Complex: The Dreams That Drive the Great Businessmen
Michael R. Meyer | Crown

The Alexander Complex: The Dreams That Drive the Great Businessmen

$16.90

Goodreads rating: 3.4

$16.90

If you're intrigued by the personal journeys of business titans, "The Alexander Complex" offers a deep dive into the ambitions and pitfalls experienced by some of the world's most driven men. Its candid exploration into the lives of these influential figures might just give you fresh perspectives on success and the heavy cost that often accompanies it.
Business Plans That Work: A Guide for Small Business
Jeffry A. Timmons, Stephen Spinelli, Andrew Zacharakis  | Mcgraw-hill

Business Plans That Work: A Guide for Small Business

$16.90 $9.90 41% off

Goodreads rating: 3.55

$16.90 $9.90 41% off

As you're looking to turn ideas into successful ventures, "Business Plans That Work" might just be the companion you need. It cuts through jargon and offers a clear template, making the daunting task of writing a business plan more approachable. It's like having a mentor guide you through the critical steps, and avoiding pitfalls, ensuring your business potential is presented in the best light.
Marketing Concepts and Strategies
William M. Pride, O.C. Ferrell  | Houghton Mifflin Co.

Marketing Concepts and Strategies

$10.90 $6.90 37% off

Goodreads rating: 3.28

$10.90 $6.90 37% off

If you're diving into marketing, this book would be like having a seasoned mentor in the field. It's thorough, providing a solid understanding of marketing concepts and strategies that have stood the test of time. Plus, for those who appreciate the evolution of marketing theories, it offers an insightful historical perspective that can be valuable for understanding our current digital age.
Million Dollar Prospecting Techniques - Thryft
The Million Dollar Round Table Center for Productivity | John Wiley & Sons

Million Dollar Prospecting Techniques

$9.90 $5.90 40% off

Goodreads rating: 4.0

$9.90 $5.90 40% off

If you're striving to refine your sales approach, this guide distills wisdom from top-tier professionals. It's not just about scripts or tactics; it's about shaping an attitude that turns prospecting into an art form. Whether you're a seasoned seller or just starting out, these insights can help transform your approach to connecting with clients and taking your sales numbers to impressive new heights.
How to Think Like the World's Greatest New Media Moguls
Marcia Layton Turner | Mcgraw-hill

How to Think Like the World's Greatest New Media Moguls

$13.90 $7.90 43% off

Goodreads rating: 0.0

$13.90 $7.90 43% off

If you're looking to shake things up in your own entrepreneurial ventures, 'How to Think Like the World's Greatest New Media Moguls' could be just the jolt of inspiration you need. This book dives into the minds of new media trailblazers to furnish you with approaches that have redefined successful business practices. It's a treasure trove for anyone ready to push boundaries and innovate like a mogul.
Every Business Is a Growth Business: How Your Company Can Prosper Year After Year
Noel M. Tichy, Ram Charan  | Crown Business

Every Business Is a Growth Business: How Your Company Can Prosper Year After Year

$8.90 $5.90 34% off

Goodreads rating: 4.05

$8.90 $5.90 34% off

If you're passionate about steering your company towards continuous success, "Every Business Is a Growth Business" can be your compass. The insights of Charan and Tichy, blended with real-world examples from top industry leaders, will not just inspire you but will equip you with a practical roadmap. It's the sort of read that imprints the growth mindset from cover to cover, encouraging you to think bigger and push beyond supposed limits of your business.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

$10.90

Goodreads rating: 4.0

$10.90

89% off est. retail
This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
B2B : 10 Rules to Transform Your Business into a Brand - Thryft
Jacky Tai | Marshall Cavendish Business

B2B : 10 Rules to Transform Your Business into a Brand

$9.06 $3.90 57% off

Goodreads rating: 3.5

$9.06 $3.90 57% off

89% off est. retail
If you are looking to take your business to the next level and establish it as a dominant player in your industry, 'B2B: 10 Rules to Transform Your Business into a Brand' is the perfect guide for you. This book provides 10 actionable tips on branding that are essential for any business looking to create a strong brand presence. With its concise and easy-to-understand language, the author, Jacky Tai, breaks down complex branding concepts into practical steps that you can implement immediately. By following the principles outlined in this book, you can transform your business into a brand leader and stand out from your competition.
Eat Yourself Smart - Power Up Your Day With Recipes From The Chef Who Fed Google - Thryft
Charlie Ayers | Dorling Kindersley

Eat Yourself Smart - Power Up Your Day With Recipes From The Chef Who Fed Google

$7.90 $3.90 51% off

Goodreads rating: 3.8

$7.90 $3.90 51% off

If you're a busy individual who wants to eat healthily and improve brain function, "Eat Yourself Smart" is the book for you. With tips on going organic and raw, and over 90 recipes from around the world, including quick "food-on-run" ideas, this book will help you power up your day with nutritious and delicious meals. You'll learn how the author, Charlie Ayers, fed Google's employees and how you can eat like them too.
Innovate Like Edison: The Five-Step System for Breakthrough Business Success - Thryft
Michael J. Gelb, Sarah Miller Caldicott  | Plume

Innovate Like Edison: The Five-Step System for Breakthrough Business Success

$8.90 $3.90 56% off

Goodreads rating: 3.83

$8.90 $3.90 56% off

89% off est. retail
This book could be a good read for anyone looking to tap into their creative potential and make a mark in the business world. Michael J. Gelb and Sarah Miller Caldicott provide a five-step system inspired by the innovative methods of Thomas Edison, helping readers unleash their own inventiveness. By merging principles from the past with contemporary business situations, this book empowers leaders and entrepreneurs to think outside the box, driving them towards breakthrough success.
Dealmaker: A Real Estate Mogul's Blueprint for Success
Jerry L. Wallace | Career Pr Inc

Dealmaker: A Real Estate Mogul's Blueprint for Success

$46.90 $18.90 60% off

Goodreads rating: 1.0

$46.90 $18.90 60% off

If you're keen on demystifying the towering world of real estate, "Dealmaker" might just be your go-to manual. Jerry Wallace doesn't just flaunt success; he dissects his journey for you. It's a rare peek into a mogul's mind, with tangible takeaways whether you're making your first investment or scaling your portfolio. Picture yourself absorbing wisdom that fueled a multibillion-dollar empire—that's "Dealmaker."
Infinite Vision: How Aravind Became the World's Greatest Business Case for Compassion
Pavithra K. Mehta, Suchita Shenoy  | Harpercollins India

Infinite Vision: How Aravind Became the World's Greatest Business Case for Compassion

$16.90 $9.90 41% off

Goodreads rating: 4.26

$16.90 $9.90 41% off

"Infinite Vision" isn't just an inspiring tale; it's a lesson in how a single individual's compassion can ignite a global movement. If you are intrigued by social entrepreneurship, this book is a beacon. It showcases how sustainable and scalable models of service can blend with altruism. The fact that Harvard MBA students study Aravind's business model speaks to its revolutionary approach to care and compassion. Reading it may just change the way you view success and service.
Wave Three: The New Era in Network Marketing
Scott Degarmo, Richard Poe  | Prima Lifestyles

Wave Three: The New Era in Network Marketing

$14.90 $6.90 54% off

Goodreads rating: 3.87

$14.90 $6.90 54% off

70% off est. retail
If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business - Thryft

Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business

$12.90 $3.90 70% off

$12.90 $3.90 70% off

89% off est. retail
If you're hoping to boost your online presence and harness the potent combination of technology and marketing prowess, this book could be your guide. It's penned by industry veterans who'll provide you with actionable insights to elevate your brand and business. Dive in for wisdom on how to convert web engagement into tangible success.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

$8.90 $4.90 45% off

Goodreads rating: 3.87

$8.90 $4.90 45% off

89% off est. retail
If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Company Business
Carmel Riley | Cengage Learning Australia

Company Business

$9.90 $5.90 40% off

Goodreads rating: 0.0

$9.90 $5.90 40% off

If you're into heart-pumping suspense and the clandestine world of espionage, "Company Business" might just be your next page-turner. It’s a gripping dive into the intensity of secret agent missions, evoking that rush of adrenaline as the protagonist races against time. Perfect for fans of action-packed narratives where the stakes couldn't be higher.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

$18.90 $8.90 53% off

Goodreads rating: 4.0

$18.90 $8.90 53% off

90% off est. retail
This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

$14.90 $9.90 34% off

Goodreads rating: 3.84

$14.90 $9.90 34% off

75% off est. retail
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization - Thryft
Vicent Martino, Jason A. Santamaria, Eric Clemons  | Mcgraw Hill

The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization

$13.41 $4.90 63% off

Goodreads rating: 3.63

$13.41 $4.90 63% off

82% off est. retail
Imagine taking the strategic rigor and adaptability of the Marines into your company's leadership approach. This book distills that thought into a practical methodology. It's for those who appreciate military efficiency and would like to see how it can be applied to create a nimble and decisive organization in the business world.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

$34.90 $3.90 89% off

Goodreads rating: 3.0

$34.90 $3.90 89% off

89% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
B2B Exchanges - Thryft
W. William A. Woods, Arthur B. Sculley  | Harper Paperbacks

B2B Exchanges

$3.90

Goodreads rating: 3.5

$3.90

85% off est. retail
This book is highly recommended for entrepreneurs and business enthusiasts who are keen on understanding the revolutionizing way in which businesses deal with each other. Authored by experts Arthur Sculley and W. William Woods, this book provides practical examples of existing B2B sites and key features responsible for success in a B2B exchange. The book also discusses important issues in building a profitable B2B exchange, making it a valuable read for individuals looking to set up and run a successful B2B exchange.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

$14.90

Goodreads rating: 3.85

$14.90

90% off est. retail
If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
How to Outsmart China: The Complete Guide to Successful Business in China
Hampton Court Holdings LLC, Marcus Lee  | Unkno

How to Outsmart China: The Complete Guide to Successful Business in China

$9.90 $5.90 40% off

Goodreads rating: 2.0

$9.90 $5.90 40% off

89% off est. retail
Considering venturing into the robust Chinese market? "How to Outsmart China" could be your essential companion. The author, Marcus Lee, offers a rare, insightful perspective from his personal experiences in China, covering aspects other guides may overlook. It's particularly valuable if you crave authentic anecdotes over textbook theories, potentially giving you an edge in your business endeavors.
Marketing - Thryft
Peter Spalton | Harpercollins Reference Hbacks

Marketing

$5.90 $3.90 34% off

Goodreads rating: 3.64

$5.90 $3.90 34% off

72% off est. retail
This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.
Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
Michel Robert | Mcgraw-hill

Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors

$10.90 $3.90 64% off

Goodreads rating: 3.83

$10.90 $3.90 64% off

90% off est. retail
If you're looking to understand how top companies stay ahead with their products, this book provides more than just tips—it's a deep dive into a process that's been refined through a decade of research. Stories from real businesses bring the concepts to life, making it a practical guide for anyone aiming to revitalize their organization's product development.
iPhone Game Development
Jamey McElveen, Chris Craft  | Wiley

iPhone Game Development

$10.90 $6.90 37% off

Goodreads rating: 2.0

$10.90 $6.90 37% off

Dive into the world of iPhone Game Development with this comprehensive guide that walks you through the technical and business aspects of the gaming industry. Perfect for aspiring developers, it demystifies the process of creating and marketing a game for Apple’s influential platform. With real-world examples, step-by-step instructions, and ready-to-use code, it's a resource that could save you weeks of development time and put you on the fast track to App Store success.
How to Create an Income for Life - Thryft
Margaret Lomas | Wrightbooks

How to Create an Income for Life

$8.90 $4.90 45% off

Goodreads rating: 3.65

$8.90 $4.90 45% off

89% off est. retail
If you're looking at firming up your finances with an eye on the future, Margaret Lomas' insights could be invaluable. This isn't about overnight riches; it's a guide with practical steps to create a steady, reliable income stream for life. If you're eager to set a solid foundation for your financial well-being, this book seems like a tool that can help make complex strategies understandable and attainable.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.