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Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Strategy Pure and Simple
Michel Robert | Mcgraw Hill, Inc.

Strategy Pure and Simple

$8.90 $8.26 7% off

Goodreads rating: 3.45

$8.90 $8.26 7% off

77% off est. retail
If you're leading a company or team, "Strategy Pure and Simple" could really align your vision. Michel Robert breaks down complex concepts into actionable steps, making it easier to steer your organization towards its goals. It's not just strategy, but communication as well, giving you the tools to ensure everyone's rowing in the same direction.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

$7.90

Goodreads rating: 3.85

$7.90

90% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Successful Presentations for Dummies
Malcolm Kushner | For Dummies

Successful Presentations for Dummies

$10.90 $7.90 28% off

Goodreads rating: 3.92

$10.90 $7.90 28% off

70% off est. retail
If public speaking sends chills down your spine, or if you're looking to spice up your presentations, this book is a game-changer. It's like having a wise mentor taking you by the hand, breaking down the complexities of captivating audiences into digestible, manageable tips. With this guide, you can transform nerves into convincing enthusiasm that'll make any topic you present as engaging as a bestselling novel.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

$27.90 $10.90 61% off

Goodreads rating: 3.9

$27.90 $10.90 61% off

89% off est. retail
This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

$8.90 $3.90 56% off

Goodreads rating: 3.54

$8.90 $3.90 56% off

90% off est. retail
If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
Social Media 101: Tactics and Tips to Develop Your Business Online
Chris Brogan | Wiley

Social Media 101: Tactics and Tips to Develop Your Business Online

$10.90

Goodreads rating: 3.67

$10.90

62% off est. retail
Recommendation: Whether you are a small business owner or a marketing professional, "Social Media 101" is the ultimate guide to help you thrive online. With practical tips and tricks, Chris Brogan provides insights and resources to expand your social media presence, cultivate valuable relationships, and establish your brand's authority. Reviewed as a must-read for those looking to excel in the online marketplace, this book is a valuable resource for anyone aiming to leverage the power of social media.
Pocket Guide to Technical Communication
William S. Pfeiffer | Prentice Hall

Pocket Guide to Technical Communication

$11.90 $7.90 34% off

Goodreads rating: 4.04

$11.90 $7.90 34% off

If you're eager to polish your professional writing skills, this book is a practical toolkit. It's not just about getting words on a page; it's a mentor guiding you through crafting effective resumes, business letters, and more. With templates to emulate and exercises to practice, it's like having an expert sitting right beside you. Whether you're a student or a professional, this guide will refine your communication prowess for the modern business world.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

$8.90 $3.90 56% off

Goodreads rating: 3.4

$8.90 $3.90 56% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

$8.90 $3.90 56% off

Goodreads rating: 3.6

$8.90 $3.90 56% off

90% off est. retail
If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Married to the Brand
William J. McEwen | Gallup Press

Married to the Brand

$5.90 $3.90 34% off

Goodreads rating: 3.31

$5.90 $3.90 34% off

67% off est. retail
This book explores how some companies manage to create a strong relationship with their consumers, resulting in a lasting and satisfying connection. Through years of research and consumer stories, the author explains the emotions that need to be present in order for a customer to feel connected to a brand and the steps that marketers need to take to build and maintain these emotional connections.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

$10.90 $3.90 64% off

Goodreads rating: 4.36

$10.90 $3.90 64% off

87% off est. retail
Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

$13.90

Goodreads rating: 3.74

$13.90

89% off est. retail
This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft
Cameron S. Foote | W. W. Norton & Company

The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

$9.90 $3.90 61% off

Goodreads rating: 3.73

$9.90 $3.90 61% off

92% off est. retail
This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
David Belson | Chartwell Castle Books

What to Say and How to Say It

$3.90

Goodreads rating: 4.25

$3.90

If you're often finding yourself at podiums or drafting community messages and feeling a bit like a deer in headlights, David Belson's book could be that steady guiding hand you need. It's like a toolbox for communication—practical, straightforward, and filled with ready-to-use templates. Whether you're giving a toast or addressing a town hall, this book equips you for clarity and impact.
Clueless in Public Relations - Thryft
Jim Aitchison, May Lwin  | Pearson Education Asia

Clueless in Public Relations

$10.90 $3.90 64% off

Goodreads rating: 3.43

$10.90 $3.90 64% off

Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.
The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance
James A. Autry | Currency

The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance

$11.90

Goodreads rating: 3.94

$11.90

55% off est. retail
If you're feeling like leadership could use a dose of humanity, "The Servant Leader" could be a breath of fresh air for you. James A. Autry's approach intertwines personal growth with professional success, offering a framework that promises a more fulfilling journey as a leader. The focus on nurturing and empowering others not only aims for better business outcomes but also a more satisfied team—and perhaps a more meaningful life for you as a leader.
In the Company of Women - Turning Workplace Conflict into Powerful Alliances
Susan Murphy, Patricia Heim  | Tarcher

In the Company of Women - Turning Workplace Conflict into Powerful Alliances

$10.90 $3.90 64% off

Goodreads rating: 3.6

$10.90 $3.90 64% off

90% off est. retail
If you’ve ever felt the sting of rivalry or the fear of being undercut by colleagues, particularly fellow women, this read could be transformative. It delves into fostering positive relationships and alliances among women at work, transcending the pettiness of competition. It’s a guiding light for any woman who aims to not just survive but to thrive and lift others in the often cutthroat professional world.
Education for Judgment: The Artistry of Discussion Leadership
Roland Christensen, C. Roland Christensen, David A. Garvin  | Harvard Business Review Press

Education for Judgment: The Artistry of Discussion Leadership

$7.90 $5.90 25% off

Goodreads rating: 3.82

$7.90 $5.90 25% off

89% off est. retail
This book could be a good read for teachers, educators, or anyone interested in improving their facilitation skills. Education For Judgment provides practical advice on how to lead engaging and productive group discussions. It offers strategies on how to navigate group dynamics, encourage independent thinking, and evaluate student participation. Mastering the art of discussion leadership can transform an average class into an extraordinary one, and this book shows you how.
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

$9.90 $3.90 61% off

Goodreads rating: 3.78

$9.90 $3.90 61% off

87% off est. retail
If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

$24.90 $10.90 56% off

Goodreads rating: 4.19

$24.90 $10.90 56% off

90% off est. retail
Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

$32.90 $16.90 49% off

Goodreads rating: 4.0

$32.90 $16.90 49% off

90% off est. retail
For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance
Joe W. Forehand, George Kohlrieser  | Jossey-bass

Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

$5.90 $4.90 17% off

Goodreads rating: 4.07

$5.90 $4.90 17% off

90% off est. retail
If you're feeling wedged in conflicts or stagnation within your team or organization, "Hostage at the Table" could bring that paradigm shift you're after. George Kohlrieser doesn't just give textbook advice; he injects the intensity and pragmatism of real-life hostage negotiation into the corporate world. For leaders seeking innovative ways to influence and elevate their team's performance, this book could be the ace up your sleeve.
Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life
William Isaacs, Peter M. Senge  | Currency

Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life

$14.90 $8.90 40% off

Goodreads rating: 4.05

$14.90 $8.90 40% off

Recommendation: - This book is a must-read for anyone who wants to improve their communication skills in order to build successful partnerships and collaborations. It provides practical guidelines and insights on how to engage in honest and effective dialogue, which is crucial for resolving conflicts and fostering understanding. With its focus on the art of thinking together, this book will transform the way you approach conversations and help you navigate complex relationships with ease.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

$8.90 $4.90 45% off

Goodreads rating: 3.87

$8.90 $4.90 45% off

89% off est. retail
If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Chambers Desktop Guides: Writing for the Web - Thryft
Susannah Ross, Chambers  | Chambers Harrap Pub Ltd

Chambers Desktop Guides: Writing for the Web

$4.90 $3.90 20% off

Goodreads rating: 3.57

$4.90 $3.90 20% off

87% off est. retail
This book is a must-read for anyone looking to improve their web content writing, offering practical advice on language and content organization. The book is full of helpful tips and illustrations, providing clear explanations and examples that make it easy to apply the concepts to your own writing. Overall, readers will find this book to be an invaluable resource for creating user-friendly web content that both engages and informs visitors.
The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan | John Wiley & Sons

The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!

$8.90 $4.90 45% off

Goodreads rating: 3.67

$8.90 $4.90 45% off

89% off est. retail
Ever felt like you're not heard or can't persuade folks to come around to your way of thinking? "The Science of Influence" reveals the keys to changing that - fast. If you're in sales, leadership, or simply want to be more persuasive in your personal life, Kevin Hogan will hand you the tools to make every interaction count and sway the balance in your favor. His scientifically backed insights ensure you're not just trying it out - you're playing to win.
The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions - Thryft
Scott Adams | Boxtree

The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions

$8.90 $3.90 56% off

Goodreads rating: 3.87

$8.90 $3.90 56% off

Dive into "The Dilbert Principle" to unearth the laughable truth lurking in the cubicles of corporate offices. Scott Adams's piercing wit captures the idiosyncrasies of your workday, resonating with anyone who's felt the brunt of managerial mishaps. With sidesplitting cartoons alongside, this book serves as a humorous balm for the soul of the modern office worker.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

$15.90

Goodreads rating: 3.58

$15.90

90% off est. retail
If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Smiling Tiger, Hidden Dragon
John Ng | Armour Publishing

Smiling Tiger, Hidden Dragon

$10.90 $3.90 64% off

Goodreads rating: 3.38

$10.90 $3.90 64% off

If you often find yourself at odds with colleagues or family, "Smiling Tiger, Hidden Dragon" could be the guide you need. John Ng explores conflict resolution in a way that promotes personal growth and better relationships. It's a valuable read for anyone looking to turn confrontations into positive interactions and build stronger bonds.
Spin-Selling
Neil Rackham | Routledge

Spin-Selling

$17.90

Goodreads rating: 4.01

$17.90

If you're involved in selling high-value goods or services and finding traditional methods aren't quite hitting the mark, "SPIN-Selling" by Neil Rackham could be a game-changer for you. Rackham's extensive research peels back the layers on why conventional strategies might falter in complex sales scenarios, offering instead a method that's been honed across various industries and cultures. This could have a profound impact on your sales approach, potentially redefining how you interact with clients and close deals.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

$21.90 $6.90 68% off

Goodreads rating: 3.9

$21.90 $6.90 68% off

96% off est. retail
Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
The Art of Public Speaking: With Student CDs 5.0, Audio CD set PowerWeb and Topic Finder - Thryft
Stephen E. Lucas | Mcgraw Hill Higher Education

The Art of Public Speaking: With Student CDs 5.0, Audio CD set PowerWeb and Topic Finder

$6.90 $3.90 43% off

Goodreads rating: 3.49

$6.90 $3.90 43% off

91% off est. retail
The Art of Public Speaking by Stephen E. Lucas could be a good read for anyone looking to improve their public speaking skills. The book covers everything from overcoming anxiety to engaging with your audience, and is filled with practical tips and advice. It also includes a CD set and topic finder to help you practice and prepare for your next speech. Users would appreciate the comprehensive nature of the book and the valuable resources included to help build confidence and skill in public speaking.
Talk to Win - Six Steps to a Successful Vocal Image
Lillian Glass | Perigee Trade

Talk to Win - Six Steps to a Successful Vocal Image

$10.90 $5.90 46% off

Goodreads rating: 3.84

$10.90 $5.90 46% off

71% off est. retail
If you’re feeling like your spoken words just aren't landing or you're looking to strengthen your personal and professional interactions, 'Talk To Win' could be the game-changer you've been searching for. Dr. Glass digs into the nuances of effective communication with a focus on the impact of your voice, offering practical advice that's been honed since 1987 but still feels incredibly relevant for today's world. It's a strategy-packed read for anyone eager to leave a lasting impression every time they speak.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

$35.90 $21.90 39% off

Goodreads rating: 3.65

$35.90 $21.90 39% off

90% off est. retail
If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
Interview - Thryft
Heather Salter | Harpercollins Publishers

Interview

$5.90 $3.90 34% off

Goodreads rating: 3.45

$5.90 $3.90 34% off

72% off est. retail
This book is a concise guide for job seekers to effectively navigate through interviews. It provides practical tips on researching the employer, highlighting one's strengths, using body language, handling tough questions, and negotiating the best package. Recommended for those looking to polish their interview skills and secure their desired job.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff | Sourcebooks

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

$10.90 $4.90 55% off

Goodreads rating: 4.0

$10.90 $4.90 55% off

73% off est. retail
'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

$5.71 $3.90 32% off

Goodreads rating: 3.58

$5.71 $3.90 32% off

89% off est. retail
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

87% off est. retail
This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Enablement Mastery: Grow Your Business Faster by Aligning Your People, Processes, and Priorities
Elay Cohen | Greenleaf Book Group Press

Enablement Mastery: Grow Your Business Faster by Aligning Your People, Processes, and Priorities

$13.90

Goodreads rating: 4.22

$13.90

This is a strong pick if you like business books that feel practical instead of vague. Elay Cohen makes sales enablement feel bigger than training alone, showing how leadership, communication, and process can actually move revenue together. Readers who want a clear framework for scaling teams and building a stronger go-to-market culture will likely find it especially useful.
Clueless in Advertising
Jim Aitchison, May Lwin  | Pearson Education Asia Pte., Ltd.

Clueless in Advertising

$10.90 $4.90 55% off

Goodreads rating: 3.32

$10.90 $4.90 55% off

89% off est. retail
If you're contemplating a dive into the bustling world of advertising, "Clueless in Advertising" could be your go-to guide. Authored by industry award-winner Jim Aitchison, the book offers a comprehensive peek behind the curtain of ad agencies, providing practical advice for landing a job and excelling in this dynamic field. Its valuable insights come from a seasoned perspective, making it a treasure for new graduates or anyone eager to join the creative and strategic world of advertising.
Movie Marketing: Opening the Picture and Giving It Legs
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

$10.90 $3.90 64% off

Goodreads rating: 3.42

$10.90 $3.90 64% off

87% off est. retail
If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
The Secret Language of Influence
Dan Seidman | Amacom

The Secret Language of Influence

$10.90

Goodreads rating: 3.95

$10.90

59% off est. retail
If you're in sales or simply want to improve your influence in conversations, "The Secret Language of Influence" might be just what you need. Dan Seidman offers a treasure trove of practical strategies to refine your communication skills. As Seidman reveals the nuanced techniques of wordplay and persuasion, you'll discover how to navigate sales interactions with ease and increase your impact, no matter the client type you encounter.
The Associated Press Guide to News Writing
Peterson's | Peterson's

The Associated Press Guide to News Writing

$12.90

Goodreads rating: 4.26

$12.90

48% off est. retail
If you're aiming to sharpen your news writing chops, "The Associated Press Guide to News Writing" is a brilliant companion. This isn't just theory—it's a hands-on manual that acts as a cornerstone for industry standards, with ample real-world examples. Ideal for reporters and students, it meticulously guides you through the craft of creating impactful, clear, and concise news pieces, just as the pros do.
HBR's 10 Must Reads on Teams
Just Arrived
Alex Pentland, Jon R. Katzenbach, Douglas K. Smith  | Harvard Business Review Press

HBR's 10 Must Reads on Teams

$7.90

Goodreads rating: 3.83

$7.90

68% off est. retail
If you're overseeing a team, consider this a must-read. It pulls together a curated selection of articles from the Harvard Business Review that delve deep into team dynamics and performance. Think of it as a playbook, packed with insights from leading experts, to transform your team from just a group of individuals to a cohesive unit achieving outstanding results. The expertise distilled into these pages could very well be the turning point for your leadership and team success.
Public Relations Practices : Managerial Case Studies and Problems - Thryft

Public Relations Practices : Managerial Case Studies and Problems

$21.90 $13.90 37% off

Goodreads rating: 3.32

$21.90 $13.90 37% off

90% off est. retail
This book could be a good read for anyone interested in public relations, especially students of introductory public relations, public relations campaigns, cases & problems, business communications, management and society. It provides a wide variety of real-life cases for readers to analyze and study, helping them develop agile thinking in applying effective PR practices to different situations.
Applied Strategic Planning: How to Develop a Plan That Reallapplied Strategic Planning - Thryft
Leonard D. Goodstein, Timothy Nolan, J. William Pfeiffer  | Mcgraw Hill

Applied Strategic Planning: How to Develop a Plan That Reallapplied Strategic Planning

$7.90 $6.90 13% off

Goodreads rating: 3.74

$7.90 $6.90 13% off

89% off est. retail
This book is a must-read for any organization looking to develop and implement effective strategic plans. It provides a pragmatic and comprehensive approach, covering essential elements such as business integration, performance audits, cultural impact, and contingency planning. The use of humor, anecdotes, and practical examples make it engaging and easy to apply. Don't miss out on this invaluable resource to navigate the unpredictable business climate and secure future success.
Roger Horberry | Pearson Business

Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable

$8.90 $5.90 34% off

Goodreads rating: 3.8

$8.90 $5.90 34% off

If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.
Model Business Letters, E-Mails & Other Business Documents
Shirley Taylor | Ft Pr

Model Business Letters, E-Mails & Other Business Documents

$9.90

Goodreads rating: 3.93

$9.90

90% off est. retail
This book could be a good read for someone who wants to improve their business writing skills and create professional correspondence. With its comprehensive guide and practical tips, it will help you write clear and effective emails, letters, and other business documents.
Public Relations Techniques - Thryft
Frank Jefkins | Rbhp Trade Group

Public Relations Techniques

$13.90 $8.90 36% off

Goodreads rating: 4.17

$13.90 $8.90 36% off

90% off est. retail
This book is a must-read for anyone interested in learning the ins and outs of public relations. It provides a comprehensive overview of the industry, including practical techniques for managing communications in both commercial and non-commercial organizations. Jefkins' expertise is evident throughout the book, making it an invaluable resource for PR professionals and students alike.
The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner
Peggy Klaus | Harper Business

The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner

$8.90

Goodreads rating: 3.51

$8.90

64% off est. retail
If you've ever felt like your career's plateaued despite being great at your job, "The Hard Truth About Soft Skills" might just be the breakthrough you're looking for. Peggy Klaus taps into the corporate world's often undervalued skill set—soft skills. She doesn't just offer insights; she provides actionable steps to refine your communication, leadership, and social dexterity. This could be the guide that takes you from career stagnation to stellar growth.

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