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Brand Sense

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Sensory marketing's secrets unveiled.

You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Brand Sense

Regular price $4.90
Unit price
per
Compare to estimated retail price: S$37.69  
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ISBN: 9780749460570
Authors: Martin Lindstrom
Publisher: Fisicalbook
Date of Publication: 2010-01-01
Format: Paperback
Related Collections: Business, Science
Goodreads rating: 3.87
(rated by 894 readers)

Description

A compelling exploration of sensory branding that shows how brands use sight, smell, sound, taste, and touch to influence consumer perceptions and behavior, with real-world examples and practical insights.
 

Sensory marketing's secrets unveiled.

You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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