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Style Guide

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Style Guide

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Master clear, witty, Economist-esque English communication.

If you're someone who enjoys not just the clarity but also the clever use of the English language, "Style Guide" is your go-to companion. It doesn't just dryly lay down rules; it engages with lively examples that make understanding nuances a pleasure. Particularly if you're toggling between British and American English, this book can be as entertaining as it is educational.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Style Guide

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ISBN: 9781846681752
Related Collections: Business, Personal Development

Description

Clear writing is the key to clear thinking, and The Economist's Style Guide explains how to write in a way that is readily understandable. It urges you to think about what you want to say, then say it as simply as possible. Readers are primarily interested in what you are saying, so avoid long scene-setting and background and instead engage them with fresh, unpretentious language. Read your writing several times and edit ruthlessly, cutting anything superfluous. Unadorned, unfussy prose is usually all you need. Do not be stuffy; use everyday speech, not the language of spokesmen, lawyers, or bureaucrats. Do not be hectoring or arrogant. Do not boast about having predicted something or having a scoop, as that is more likely to bore or irritate. Do not be too chatty or didactic. Avoid sentences that begin with 'Compare', 'Consider', 'Expect', 'Imagine', 'Remember', or 'Take'. Simple sentences help achieve lucidity. Author: The Economist. Publisher: Wiley. Publication Date: 2010.
 

Master clear, witty, Economist-esque English communication.

If you're someone who enjoys not just the clarity but also the clever use of the English language, "Style Guide" is your go-to companion. It doesn't just dryly lay down rules; it engages with lively examples that make understanding nuances a pleasure. Particularly if you're toggling between British and American English, this book can be as entertaining as it is educational.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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